Entrearchitect Podcast With Mark R. Lepage

The Critical Connection Between Traditional PR Services and Social Media MarketingIn this conversation, Mark speaks with the minds behind Brand Groupies, Carrie Balog and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry.Carrie Balogh, Founder & CEO of Brand Groupies, brings over 25 years of visionary entrepreneurship to the table. With a rich history in brand development, public relations, social media, and marketing, Carrie has become a stalwart in delivering exceptional experiences for clients across various sectors.Lauren Genest, Partner & President of Brand Groupies, is a creative and strategic force in corporate communications and public relations. With two decades of experience, Lauren shares insights into shaping executive public personas and implementing strategies for increased client visibility and long-term brand growth.Together, Carrie and Lauren discuss the crucial elements of consistent messaging,