Develpreneur: Become A Better Developer And Entrepreneur

We continued our discussion with Mark Bolton about Generation Z and how they require a new approach to marketing and product development. This newest generation expects a different kind of product and service. They have always had digital products and services make up part of their life and they are comfortable using them. They are quick to adopt and also quick to move on to the next product. A New Generation, A New Approach While much is made about the new generations that are digital natives, there are commonalities as well. These are not aliens that have landed on our planet. Generation Z requires a new approach because they have settled into the digital world and are comfortable there. We will not "wow" them with a product that is only differentiated by being digital. On the contrary, we might bore them by not providing such an option. They think digital first, and we need to do so also. About Mark Mark is the best-selling author of ‘The Gen Z Money Manual: Mastering Our New Economy’ (https: