Develpreneur: Become A Better Developer And Entrepreneur

We continue our discussion with Andrew Murdoch and delve into how you will grow best when you know your audience. He mentions the well-known avatar approach. However, he mentions the level of detail we need to have. This is not a synopsis of a few sentences. Instead, it is a multi-page character and lifestyle assessment. Once we know our avatar enough to write a short biography (or e-book), we are ready to work with him. The growth will be worth the effort. Our Target Grows Once We Know Our Audience Our focus on our best or ideal customer forms the bull's eye of our target. However, that is not our sole focus. Like a game of darts, we are happy to hit near the bull's eye regularly. That is where the YouTube algorithms kick in and form a type of magnet that draws in the audience we truly need. Think of it as a funnel that draws our customers to that center spot. There is no coincidence that sales often refer to a funnel. About Andrew Andrew founded YT Era, a full-service YouTube marketing solutio