My Business On Purpose

There were some industries through the pandemic that hit the jackpot with a flood of cash into the market.  Real estate and construction were beneficiaries en masse drawing value from a unique cultural cocktail of a geographically mobile workforce, a shortage of housing inventory, and a rush of available cash into the market. Sales roles in this unique market began to belly up at the bar of counter sales limiting the time needed to “beat the streets” and “shake the bushes”. Moving into this next season, those who see growth and success in their business will be those who commit to the art and science of business development; the literal development and cultivation of new business.   The world that we are inheriting is a world captured in a simple, non-cliched acronym coined by futurist Dr. Bob Johansen…V.U.C.A. Volatility Uncertainty Complexity Ambiguity What will stand out in a VUCA world?  Clarity and simplicity. Sales is not hard…sales is tedious.  Sales is the fuel in the tank of any business to ensure ra