Conversations That Matter

Ep 470 - The Reasonableness of Being Unreasonable Guest: Bob Stamnes By Stuart McNish   “The logic of being unreasonable sounds like an oxymoron,” says Bob Stamnes, one of Canada’s most creative ad Execs. “Unless, of course, you know exactly why you are being unreasonable.” According to the Oxford Dictionary, logic is “reasoning conducted or assessed according to strict principles of validity.”    Stamnes says, “Unreasonable logic is when you stick to the facts and make sensible conclusions where others leap to emotionally safe decisions. Reasonable people will always come up with reasons why new or different approaches can’t be done because, after all, no one else has done it that way. Those people are doomed to live in the age of average.”   Stamnes says, “To lift yourself out of average and become unreasonable, you need to commit to being creative, funny, seductive, outrageous or outraged.” Stamnes says to reshape your thinking by “changing what’s cool, what’s normal, and change what people aspire to do.”