My Business On Purpose

"Hey, Brent, what are unique core values?" Well, they're just that! Not to sound flippant, they're unique to you, to your business, to your family. 'Cause yes, we create those with our clients for their businesses and for their family because operating out of those filtering decisions through their unique core values makes a huge difference in life and work. I got these the other day from a client that we work with. These are their family core values. Listen to these. These aren't integrity. These aren't discipline, these aren't, um, honesty. Those are core values. We should all at our core have those values. Unique core values are just that. One of theirs was "Be where your feet are". And they, you know, the challenge is to, to define that. What is "Be where your feet" are mean. It means to be present. When we are at home, we are focusing on family and relationships. When we are at work, we are focused on work. We're being intentional. Uh, being intentional to be in the moment, to be present and checked in.