Inc. Founders Project With Alexa Von Tobel

Athena Calderone is a multi-hyphenate creator through and through. She is widely known as an interior designer, author, chef, and entertaining expert. Since she launched EyeSwoon in 2012, she's grown the brand from editorial platform into an e-commerce destination and hit major milestones along the way: earning over a million Instagram followers, writing two best-selling books, and launching a collaboration with Crate and Barrel that beat its yearly sales projection in the first 60 days. Athena shares how her parents' careers as hairdressers gave her an early appreciation for aesthetics, why finding your authentic voice takes time, and how she structures her calendar to make space for creativity.