My Business On Purpose

Futurist Bob Johansen describes our modern context with the acronym VUCA - volatile, uncertain, complex, and ambiguous. He goes on to explain, “Leaders will be buffeted, but they need not allow themselves to be overwhelmed, depressed, or immobilized.  Leaders must do more than just respond to the whirl of events, though respond they must.  They must be positive change agents in the midst of chaos.” That is our very aim, to liberate owners from chaos and make time for what matters most. Since 2008 virtually every business owner has thought, “when will the next recession come and how bad will it be?” Yours truly has wrestled with the same question during moments of emotional and mental weakness in my well-documented struggle with fear. Recently though I have wondered, “could I approach a market dip with enthusiasm and expectation rather than doom and gloom?” I believe so, here is what I mean. The lowcountry of South Carolina, where our family lives, has been on the receiving end of active hurricanes almost ever