Critical Value

Over the past decade, the number of Latino entrepreneurs increased 34 percent—compared with just 1 percent for all business owners in the US, but the pandemic may affect that growth. How might COVID-19 affect Latino entrepreneurship, and what can we do to help ensure an equitable recovery? Host Justin Milner discusses trends with Marlene Orozco, lead research analyst with the Stanford Latino Entrepreneurship Initiative, business owner Josh Melendez from Crossfit Be Someone, and Urban Institute researcher Jorge González. Related Links: Stanford Latino Entrepreneurship Initiative The Pandemic Is Threatening Latino Entrepreneurship, but Local Leaders Can Help Crossfit Be Someone Measuring the Latinx "Tsunami" and Its Impact on the US Latinx Communities in America