Winning With Shopify

“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!Key takeaways:0:00 Introduction2:47 Brian’s background & journey so far4:32 The pro’s and con’s of a small business7:28 Why start to think about BFCM now12:57 What you should be doing today to prepare16:08 Doing things differently this BFCM20:48 Timing & personalising your promotions correctly35:20 Building your welcome series43:15 Get your free email strategy sessionSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing