Winning With Shopify

“I would rather they didn’t get my emails!”This week we are joined by the founder of Total Sports Enterprises, Todd Murphy.Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed!Key takeaways:0:00 Introduction2:31 About Total Sports Enterprises3:15 Creating a USP6:13 Do you need to segment audiences?7:28 Frequency of emails11:05 How to create enough content for emails13:18 When to discount products and offer promotions15:07 The process of creating efficient email content19:40 How to grow email lists22:20 How seasonality effects marketing your brand26:03 How to approach growing into a new market29:48 Advice to other Shopify stores about email marketingSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winni