The Hustle & Flowchart Podcast

In the third episode of our SEO series, Joe engages in an enlightening conversation with none other than Gert Mellak, the acclaimed SEO king. This episode unlocks a wealth of insights, delving into the fundamental elements crucial for triumphant online ventures. Gert guides the audience through the pivotal significance of tracking in the art of lead conversion. Beyond the allure of website traffic, he stresses the indispensability of a robust tracking method to effectively translate visitors into valuable, lasting customers. The heart of the discussion revolves around the customer journey and identifying crucial moments where a customer decides to convert or not. Gert unveils Google Analytics as a strategic compass, illuminating pathways to success through data-driven decisions. He emphasizes its role as a cornerstone for every digital strategy, irrespective of the business scale. The crux of this episode lies in Gert's insights into deciphering the customer journey through tracking and the pitfalls entrepren