Unleash Your Inner Creative With Lauren Lograsso

Overcome Negativity Bias & Go Toward Your Big Idea w/ Susan Robertson

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Synopsis

Today's episode is packed with some of the most takeaway of any show I've done to date! First you'll hear me do a creative check in about how lack of specificity can inhibit us from getting what we want. Then I dive into my interview with Susan Robertson. Susan is a Harvard Lecturer, Innovation thought leader, consultant to world-leading companies and a performing artist. She is best known for being an instructor on innovation and applied creativity at Harvard’s Professional Development Program and for working with and teaching some of the world’s largest brands about innovation including Pepsico, Clorox and Bank of America. I wanted to have Susan on because she has tangible advice on how to overcome the negativity bias, which is our tendency not only to register negative stimuli more readily but also to dwell on these events. This bias has an incredible negative effect not only on our creativity as individuals, but as leaders and when we work creatively in groups. Overcoming it is a game-changer! From this