My Business On Purpose

Remember that Billy Joel song We Didn’t Start The Fire? It is a maniacal mantra sequencing decades of rage into a lyrical pounding intentionally crafted as a relentless onomatopoeia; the song feels like it sounds allowing us as listeners to likewise feel the chaos. That song could be the soundtrack for so many chaotic business owners who are on a remorseless campaign to find the next great marketing hammer that will crack open a whole new world gushing with leads and sales because, in their minds, sales solves everything. The myth of that last statement will have to be fleshed out on another date and time; for now, we need to confront the restlessness and confusion of marketing.  It is good to turn the volume down, or maybe off completely for a moment, and sit in the silence of what is rather than the snake-oiled and empty promises of what could be. We’ve said often that marketers are like gypsies and business coaches (a bit self-deprecating seeing that business coaching is our profession); the barrier to ent