Winning With Shopify

This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!Key takeaways:0:00 - Introduction2:27 - About Rob Avery7:14 - Using stories for Marketing Content9:04 - Segmenting audiences for Email Marketing15:35 - Coupling marketing with operations22:00 - How NEXT FPV started in Email Marketing26:05 - The development of Email Marketing for NEXT FPV31:01 - How do you personalise branded emails?32:00 - Aligning Email Marketing with other channels39:04 - Now you’ve planned email segmentation, what’s next?Next FPV: https://www.nextfpv.com/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.Website: https://winningwithshopify.com/Yo