Dadwell & Co.

Charlie Smith is my best friend. We've known each other for almost a quarter century. And our lives have run in an uncanny parallel ever since we met. Additionally (and in no particular order) Charlie is a director, designer and educator. Charlie works in innovation consulting, combining motion design and video with human-centered methodologies to capture, interpret, and curate qualitative design research into concise, empathy-driven, human stories that change hearts and minds. Charlie also teaches Video Storytelling at the IIT Institute of Design, where he helps students sharpen their narrative video skills, shape audience-focused stories, and explore storyboarding, camera and production workflows. Little known detail: Charlie is a closet sneakerhead. He got into the hobby as a way of intentionally doing something fun for himself after settling into fatherhood. As a designer, he's interested in the sneakers from fashion and product design standpoint, but what he's more intrigued with is the psychology a