Dadwell & Co.

Tim Lapetino is a writer, geek culture historian, and award-winning graphic designer. In his 20-year career, Tim's consistently been drawn to design and the way it impacts our popular culture. He's obsessed with exploring and understanding the creative process and loves telling the stories of unheralded creative people who work beyond the spotlight. His best-selling design history book, Art of Atari, has sold more than 60,000 copies and been published in English, French, German and Spanish. Tim is also the editor of Undisputed Street Fighter, a retrospective on the popular video game franchise and co-author of the design inspiration book Damn Good: Top Designers Discuss Their All-Time Favorite Projects. His work has been published in more than a dozen books and journals, including the LogoLounge series and industry classic Designing Brand Identity. Tim's written for HOW magazine, Geek Monthly, Retro Gamer, and other publications. Tim is dad to his 7-year-old daughter and 3-year-old son. In this episod