The Hustle & Flowchart Podcast

In this episode of the Hustle and Flowchart podcast, host Joe Fier is joined by Gert Mellak, an expert in search branding and online reputation optimization. They delve into the power of branded searches and how businesses can boost their online reputation. Gert shares insights on the importance of consistency, controlling search results, and leveraging SEO techniques to stand out from competitors. Podcast Highlights: [00:05:22] The importance of consistent information for search engines to determine brand identity. [00:10:17] Strategies for updating social profiles and public links when rebranding or launching something new. [00:14:45] The role of branded searches and how brand awareness leads to increased searches on Google. [00:19:30] Controlling search results and maintaining a positive online reputation. [00:23:15] How to optimize content and websites to improve search engine rankings. [00:29:02] Utilizing structured data schema code for better search engine understanding. [00:35:10] The risks and potent