Life Changing Questions Podcast

Stacy Thal is an MVP Brand Strategist, Stacy Thal helps founders and C-suite executives create breakthrough brands.  She has worked with organizations like Google, Walmart, Pottery Barn, META, and many SMB organizations.  She helps these organizations create and articulate a differentiated foundational brand strategy, and to go to market quickly with confidence, and attract and retain the right employees for their vision and culture.   In today’s episode, Stacy Thal shares: How being made redundant several times helped her realize that consulting was what she was meant to be doing. Branding is a process, and all processes can be learned and applied. What is a brand guideline, and how to differentiate yourself in the marketplace What are the key elements of a strong brand strategy foundation: - Strong foundational belief Clear mission, vision, and values A clear promise to your customers Your value proposition Your pledge that you declare publically (and living authentically with that) How getting clear o