Winning With Shopify

Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!Key takeaways:0:00 Introduction & About Daisy1:47 Where to start for setting up Google Ads for your Shopify store3:29 What is a Performance Max campaign?4:36 The biggest things you need to control in Performance Max11:13 What is impression share?12:31 The audiences you want to feed into Performance Max14:44 Testing - How long do you test ads for?19:46 How to manage the Google feed with in & out of stock products21:13 The Insights & Data you get from Performance Max27:47 How to maximise peak spending peri