Winning With Shopify

We're sorry it's late!There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4. So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents! We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!0:00 Introduction1:48 GA4 & the changes to expect4:25 What’s bad about GA47:49 How customer attribution works16:50 How to set up GA4 on Shopify20:48 Reporting in GA423:47 Comparing data in GA429:50 Looker Studio reporting31:00 UTM tracking codes36:41 What’s good about GA445:55 The new opportunity from GA4Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com