Winning With Shopify

To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!Key Takeaways:0:00 Introduction1:03 About Christianne & Backpacking Bananas3:06 How Backpacking Bananas was created6:57 What’s the difference between a content creator and influencer?11:00 How to find the right content creators and influencers for your brand15:25 The do’s and dont’s when approaching content creators19:14 How to create authentic partnerships26:53 The importance of brand reputation27:34 The process of working with a content creator33:24 How to adapt when obstacles occur37:38 The future for Backpacking BananasChristianne’s channel: https://