My Business On Purpose

In business, money is constantly moving. A cash flow statement is a bit counterproductive.  As the cash flows, we can see trends and movement.  The moment we snapshot the flow of cash into a static cash flow statement, the cash stops flowing. Taking a snapshot of a rushing river means the river is no longer rushing; it is still.  You can clearly see the river, the level, the color, and the shape, but the rushing-ness of the river is lost in the stillness of the snapshot. The mass publishing of the now infamous story of Chris McCandless documented in John Krakauer’s book In The Wild has led to a surge in the number of me-too explorers who wish to track McCandless’s fateful footsteps.  To reach the famed bus that McCandless made home explorers must trek through and across the Teklanika River.   After safely crossing the river many inexperienced explorers fail to take into account that rivers trough and crest often at unpredictable times leading to many of these post-McCandless explorers stranded in need of resc