Life Changing Questions Podcast

Ben Lai is a former nurse turned sales coach and founder of www.salesethos.com.au He is a Telstra Awards nominee and has been featured in the Australian business journal, medium and 89.9 the light.   As a self-professed introvert, he now helps people from non-sales backgrounds to sell their services ethically and effectively.   In this episode Ben Shares: How his career started in Nursing, and how he cared for people for a living How his parents approved of this career but had a dream to be a professional speaker His decision to start his own business and needed to learn to sell, so moved to a sales role. How even introverts and non-sales people can learn sales skills. That Sales skills are learnable. Why selling is a way to do good for others. The Trust Equation - David Maister The power of self-orientation: ‘We get what we want by helping other people get what they want’ - so focus on being client orientation. How to double your sales conversion:   - know what your clients care about and why they care abo