Life Changing Questions Podcast

Leoni McKeon is a world expert in the interpretation and usage of the 36 Strategies (derived from Sun Tzu, 'The Art of War'). Like many people, when Leonie first read ‘The Art of War’, she questioned the relevance this had in the contemporary business world. While living in the Greater China Region, among the experts in negotiation, she realized that these strategies were the keys to strategic negotiation. Living away from Australia provided her with the awareness that most Western people have little understanding of how to negotiate strategically. Consequently, she has systematically unpicked each ancient strategy and identified modern-day examples to explain how the strategies can be used in the contemporary business world. Leonie shares the rules of ancient Chinese wisdom, which is the knowledge used by the best and most confident negotiators in the world. The 36 Strategies provide a comprehensive framework to enable high-level strategic thinking for negotiating in any business environment.     Leonie shar