My Business On Purpose

Before English was widely spoken in the far corners of the globe, Latin was the lingua franca for much of the European world from the days of the Roman Empire into the middle centuries. Latin stands at the root of many of our English words and offers us contextual insight into the flavor of our language. Some Latin words proved so powerful in the fullness of their meaning that we simply adopted them without alteration into our common language. Such it is with the financially laced Latin phrase pro forma. With past-centric financial statements like profit and loss and balance sheets, it is helpful to see what-was in the lifecycle of our business.   With the power of subdivided bank accounts and the Level Two Dashboard merging the perspectives of real-time cash, real-time receivables, and real-time payables, it is helpful to see what-is in the current state of our business in real cash. We need the what-could-be picture to help us with a complete past, present, and future snapshot of our business.   The pro for