Bringing Design Closer With Gerry Scullion

Joe Macleod 'Peering through the Past, Present and Future lens of End Experiences'

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Synopsis

Doing Design Festival V3 'Better Together' - February 11 2022. Tickets: https://www.thisisdoing.com/the-doing-design-festival Hello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes , providing training for people within the Design and change-making space.  You are in for a treat today folks - I caught up with the one and only, Joe Macleod - an all round great thinker and leader in the space of designing end experiences. Based in Stockholm now, Joe’s just released his second book titled ‘Endineering’ which focusses on the HOW to design these incredibly important experiences for both businesses and the planet. Joe’s first book titled ‘Ends’ was released a number of years ago and really focussed on the understanding of the why these systems have not been put in place. In this conversation we flick between both mindsets, but in the spirit o