The Talking Points Podcast

173: In-house creators, LinkedIn backlash, do you need to be on social to work in social?

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Synopsis

Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: In-house creators Spotlight: A ChatGPT commercial with Ryan Reyn