The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales

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Synopsis

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Chapters

  • 001 The Ultimate Sales Letter Open

    Duration: 56s
  • 002 The Ultimate Sales Letter Introduction

    Duration: 03min
  • 003 The Ultimate Sales Letter Part1 Before You Write a Word

    Duration: 10min
  • 004 The Ultimate Sales Letter Part2 The Kennedy System

    Duration: 37s
  • 005 The Ultimate Sales Letter Chapter1 The Clay with Which to Mold

    Duration: 27min
  • 006 The Ultimate Sales Letter Chapter2 Salmon Swimming Upstream

    Duration: 18min
  • 007 The Ultimate Sales Letter Chapter3 Eyes Wide Shut

    Duration: 27min
  • 008 The Ultimate Sales Letter Chapter4 I Want It, but Not That Much

    Duration: 26min
  • 009 The Ultimate Sales Letter Chapter5 How to Write Sales Pressure

    Duration: 21min
  • 010 The Ultimate Sales Letter Chapter6 Finally, Pen to Paper, Fingers to Keyboard

    Duration: 22min
  • 011 The Ultimate Sales Letter Chapter7 On Every Road...There Are Potholes

    Duration: 15min
  • 012 The Ultimate Sales Letter Chapter8 Final Brushstrokes

    Duration: 35min
  • 013 The Ultimate Sales Letter Chapter9 The End Is Near

    Duration: 17min
  • 014 The Ultimate Sales Letter Chapter10 Major-League Play

    Duration: 16min
  • 015 The Ultimate Sales Letter Part3 The Most Versatile Sales Tool of All

    Duration: 28s
  • 016 The Ultimate Sales Letter Chapter11 Using Sales Letters in Business

    Duration: 13min
  • 017 The Ultimate Sales Letter Chapter12 The Million-Dollar Sales Letter Secret

    Duration: 03min
  • 018 The Ultimate Sales Letter Chapter13 High-Tech Sales Letters

    Duration: 14min
  • 019 The Ultimate Sales Letter Part4 Resources

    Duration: 05min
  • 020 The Ultimate Sales Letter About the Author

    Duration: 51s
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