Go Rogue

Shownotes(1:57) What are you obsessed with(5:01) Introducing Nathan Otwell(8:31) Breaking down social selling(12:20) Facebook and Instagram allow you to compete with big brands(14:59) Selling services through advertisement(19:02) Ad creative that sells(24:20) Live social selling(30:51) How to get started with social selling(34:45) What’s next for Nathan and Shopanova?LinksBryan FittinLoren LewisNathan OtwellShopanovaRogue Creators Episode 83 with Shopanova   Quotes“Americans are digesting more media than ever before, and they’re digesting it on this little device that’s in everybody’s pocket.  No matter where you’re at, you always have access to media now...We can get on our phone every 30 seconds and see a new product, see a new service, whatever the case may be.” (8:59)“If you know that 10% of the people that fill out your form always become a customer, then it’s easy to do the math.  Like, I need this number of clicks to get this many forms filled out to get this money to get this many clients.” (11:54)“Fa

Shownotes(1:17) What are you obsessed with?(6:13) Apple Podcasts Subscriptions(13:26) Spotify’s paid subscription platform(17:43) Who are these subscriptions for?(19:28) Wrap up(20:43) Rapid FireLinksBryan FittinLoren LewisQuotes“If you’re a brand new podcast, don’t be going straight to paid content.  That’s just not smart to do unless you already have an audience that you’re moving to a podcast.” (8:31)“I really do hope that [Apple] thinks about the design and user experience of that.  Hopefully they’ll put a lot of time and effort into making sure that they elevate that application.”  (10:37) “It’s showing that Spotify is really going to be investing in podcasting, and they’re taking it very, very seriously.  Podcasters, you need to perk up and realize that Spotify is probably worth paying attention to, to get your podcasts going, especially since they’re going to start investing in video podcasts as well.” (14:32)“If you are in the marketing space, you’re B2B serving a lot of clients and stuff in that area

Shownotes(2:43) What are you obsessed with?(8:19) Marketing to Gen Z(15:31) Choosing brands that are eco-friendly and socially responsible(17:41) Seeking out meaningful interactions(24:54) Optimizing your website for mobile-functions(27:48) How Gen Z uses social media(38:58) Gen Z’s strong filterLinksBryan FittinLoren LewisAva Ellis Quotes“If you’re a company, you need to be aware of how [Gen Z’s are] thinking and what their buying process looks like and how they’re interacting with each other online and through social media.” (9:13)“A lot of studies have come out in the last couple of years for brands that you can no longer just assume that your customers are going to be buying products and not looking into the labels.” (15:45)“There’s no point in spending your time trying to find [something] on somebody’s website that is not set up to be looking at on your iPhone.” (26:42)“I think if you’re only ever posting feed content, you’ve lost them because they’re spending the majority of time on stories.  I think of

Shownotes(2:31) What are you obsessed with?(7:21) Introducing Josh Fedie and SalesReach(14:43) How does video close sales?(21:48) Content creation generating leads(29:30) Advice for integrating video(36:20) What’s next for SalesReach?(43:31) Wrap up(45:41) Rapid FireLinksBryan FittinLoren LewisJosh FedieSalesReach  Quotes“If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be.” (16:15)“The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want.” (18:23)“Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout.” (23:52)“There’s so many ways to do this stuff more effectively.  It’s not the tool, it’s you.  You just have to be willing to be more creative

In this episode of Rogue Creators, Bryan Fittin and Loren Lewis talk about the month’s hottest digital marketing and social media trends. Staying on top of the trends is a perfect way to stay relevant and gain organic traction with a new audience! They discuss the TikTok Business Creative Hub, Instagram Story Drafts, Facebook’s newest audio features, Youtube’s upgraded analytics reporting, and LinkedIn Creator Mode. You don’t want to miss this episode!

In this week’s episode of Rogue Creators, Bryan Fittin and Loren Lewis talk with Melissa Berrios about utilizing your content as part of your sales funnel. Melissa is the founder of Melissa Berrios Consulting and Virtualmente Libre, where she helps online business owners leverage their content to improve their online presence, engage with their audience, and find new leads. She drops some serious knowledge about using your content as a storefront, inspiring potential customers through your content, and much more! Check it out!

Welcome to the 100th episode of Rogue Creators! To celebrate this milestone, Bryan Fittin and Loren Lewis take a trip through some of their favorite episodes so far. In episode 49, C.R. Braniff drops some serious knowledge about growing your audience in a niche market. They look at episode 36, where A.J Wilcox talked about how to go viral on LinkedIn. In episode 44, Nichole Hamilton teaches you how to run a podcast on your own successfully. In episode 86, Randy Wilburn talked about growing your podcast and where the podcasting industry is headed. Thank you for joining us on our journey to 100 episodes – we hope you’ll join us for the next 100!

In this week’s episode of Rogue Creators, Bryan Fittin and Loren Lewis discuss the hottest trends in the digital marketing space. Are YouTube Shorts the newest rival to TikTok? Are Instagram Guides useful? Should your business be on TikTok? Will Clubhouse outlast its competitors? Tune in for the answers!

Are you looking to grow your podcast’s listener base? Check out this episode of Rogue Creators! Caleb Talley and Jeff Amerine joined Bryan and Loren to celebrate reaching 100,000 downloads on the Startup Junkies Podcast. Caleb and Jeff co-host the show each week and talk with founders about the stories behind the businesses we love. On this episode, they chat with Bryan and Loren about creating the Startup Junkies Podcast, preparing for interviews, maintaining relationships with guests, and much more!

Are you missing out on making money through Instagram? No, we aren’t talking about buying ad space. We’re talking about creating a social media strategy that makes you money! In this episode of Rogue Creators, Bryan Fittin and Loren Lewis walk you through integrating Instagram with your sales funnel. Who is your target audience? Do they KNOW, LIKE, and TRUST you? Incorporate Instagram into your sales strategy today!

In this episode of Rogue Creators, Bryan Fittin and Loren Lewis discuss creating and organizing effective content strategies with Miruna Dragomir from Planable. Planable is a tool that helps marketers and content creators streamline their collaborative social media and content management processes. Tune in for insightful advice on organizing your content, designing your grid, auditing your workflow, and utilizing a platform like Planable!

In this episode of Rogue Creators, Bryan Fittin and Loren Lewis cover a few hot topics in digital marketing and the social sphere! They talk about how brands should address current events, Instagram Live Rooms, Pinterest Premiere, and online groups’ growing popularity. Don’t get left behind - check out this episode and stay up-to-date this March!

On this episode of Rogue Creators, Bryan Fittin and Loren Lewis chat about podcast advertising and why it should be important to you. Selling ad space isn’t just for the world’s most popular podcasts. Listen as Bryan and Loren talk about how you can get advertisements on your podcast and what they should look like. Check out this episode and start monetizing your podcast today!

In this week’s episode of Rogue Creators, Bryan Fittin and Loren Lewis chat with Stacie Bloomfield, founder of Gingiber. Stacie is an author, teacher, artist, and business owner - a true creative entrepreneur. After restructuring her business and making a few life changes, Stacie saw Gingiber grow rapidly. Doubling its revenue over the last year, Gingiber is now a million-dollar company, and it’s still growing! Tune in to hear Bryan, Loren, and Stacie talk about Gingiber, giving content away for free, prioritizing mental health, and accidentally watching Midsommar.

In this week’s episode of Rogue Creators, Brad Alexander makes his third appearance on the show! Bryan, Loren, and Brad sit down to discuss the hot trend that is landing pages. What is the purpose of a landing page? What makes for a quality landing page? Should we include video on our landing page? What’s the difference between a landing page and a website? Tune in to this episode to have all of your questions answered!

In this episode of Rogue Creators, Bryan and Loren talk about using content marketing to drive revenue. Many executives and traditionally-minded people are skeptical about content marketing being effective and producing an ROI, but we believe differently. Bryan and Loren discuss how engagement affects revenue, reaching early-stage customers, and utilizing analytics to create the most compelling content. Thanks for tuning in!

In this episode, Bryan and Loren talk with Wendy Covey, CEO and Co-Founder of TREW Marketing. For over 20 years, Wendy has been a marketing leader for the engineering design and manufacturing space. She hosts a podcast and penned her book Content Marketing, Engineered to help technical marketers interested in content marketing programs. Bryan, Loren, and Wendy chat about making shareable content, the value in repurposing content, Wendy’s fishing record, and much more! You do not want to miss out on this helpful episode!

In this episode of Rogue Creators, Bryan and Loren talk about getting executives involved in your brand’s content marketing strategy. They discuss how involving your CEO can benefit your brand, how to get your CEO involved, human connection, listening to your audience, and much more! Thank you for listening to this episode!

In this episode of Rogue Creators, Bryan and Loren talk about finding the right guests for your podcast. They take a deep dive into the importance of guests, how to find the best guests for your show, how to book guests, and why you need to be promoting your guests! If you host a podcast or are interested in hosting a podcast, you do not want to miss this episode!

In this episode, Bryan and Loren chat about six trends to follow in 2021. From social shopping to podcast advertising and Clubhouse, they keep you up to date with what you need to know about staying relevant this year. You do not want to miss out on this information!