Before You Know It: The Unconscious Reasons We Do What We Do

Try it Now Firm without compromise. Cancel whenever you want.


Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a “brilliant and convincing book” (Malcolm Gladwell) cited as an outstanding read of 2017 by Business Insider and The Financial Times—giving us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.

For more than three decades, Dr. John Bargh has conducted revolutionary research into the unconscious mind, research featured in bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said was “the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.

Dr. Bargh takes us into his labs at New York University and Yale—where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. With infectious enthusiasm he reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as useful tricks to help you remember items on your to-do list, to shop smarter, and to sleep better.

Before You Know It is “a fascinating compendium of landmark social-psychology research” (Publishers Weekly) and an introduction to a fabulous world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.


  • BeforeYouKnowIt 01 Title

    Duration: 37s
  • BeforeYouKnowIt 02 Introduction

    Duration: 42min
  • BeforeYouKnowIt 03 Ch1

    Duration: 01h16min
  • BeforeYouKnowIt 04 Ch2

    Duration: 52min
  • BeforeYouKnowIt 05 Ch3

    Duration: 54min
  • BeforeYouKnowIt 06 Ch4

    Duration: 01h04min
  • BeforeYouKnowIt 07 Ch5

    Duration: 01h03min
  • BeforeYouKnowIt 08 Ch6

    Duration: 01h01min
  • BeforeYouKnowIt 09 Ch7

    Duration: 01h14min
  • BeforeYouKnowIt 10 Ch8

    Duration: 01h17s
  • BeforeYouKnowIt 11 Ch9

    Duration: 56min
  • BeforeYouKnowIt 12 Ch10

    Duration: 43min
  • BeforeYouKnowIt 13 Conclusion

    Duration: 24min
  • BeforeYouKnowIt 14 Credits

    Duration: 57s