Facebook Ads With A Twang

Post engagement ads are often an overlooked and underutilized Facebook ad objective. Mostly because it can be really difficult to gauge if they’re working or not. Even though you can’t be quite sure how your ad is doing just from Facebook metrics I’m going to dive in on why and how you should be using these types of ads. Especially if you’re a content creator! Come and check out episode 65. Instructional Video: https://youtu.be/kUBYnk_C_Nk  *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO    

This episode dives into dynamic ads. If you’re like me when someone mentions the word dynamic in conjunction with marketing my eyes just kind of glaze over.  Here’s the good news though. Understanding and using dynamic ads in Facebook ads manager is easy. If you like to test and really want to know what combination of ad copy, image, buttons, and headlines work the best then this episode is for you. Come check out episode 64. *** Want to know more about my Marketing With A Twang Membership? http://bit.ly/mawtclub  

This episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do. I do not know any of them personally and I’m not an affiliate. I just dig them. In no particular order: Jon Loomer - JonLoomer.com Mari Smith - MariSmith.com Rick Mulready - RickMulready.com Ezra Firestone - SmartMarketer.com Justin Brooke - AdSkills.com *** Want to know more about my Marketing With A Twang Membership? http://bit.ly/mawtclub

This might be the best episode I’ve done but really, you’ll have to be the judge. Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Also, this episode will show you exactly what you need to know to figure out why your current marketing funnel may not be converting the way you want. I’m really excited to share this with you and please leave me a comment and let me know what you think. Here comes Episode 62! Here is the video that walks you through step by step: https://youtu.be/b8ZMFvHIKR4   *** This is exactly the kind of stuff we’re talking about in my Marketing With a Twang Membership Club - for more info on it click here …. http://bit.ly/mawtclub  

This might be one of the most disputed topics among Facebook ad managers. Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out. Even the multi-million dollar media buyers can’t decide for sure.  So what should you do? Find out on Episode #60  Here is the video that walks you through step by step: https://youtu.be/GhpPSBj1N6Y *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners  All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: http://benblackmon.com/twang  and get all the details. Enter in coupon code: TWANG (in the payment section)

“... the time to buy is when there’s blood in the streets.” - Baron Rothschild That old quote about the stock market is just as true for Facebook ads. When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses.  Facebook ads are going through a phase that ALL major marketing platforms have been through.  I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low hanging fruit. Many didn’t have marketing skills but just knew how to input an ad and for awhile that’s all you needed to know. Here is the really good part though... A gap is now being created. Those of the opportunists leaving and those that are willing to do the simple but not easy work of actual marketing. On episode 59 I talk about why now is the best time to get into Facebook ads.  I’m not saying you should abandon other marketing channels by a long shot but that Facebook is prime for opportunity. Here are some of the key th

Test, test, test. You gotta test!  That’s the marketer’s mantra.  It’s also the marketer’s scapegoat. Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for. On this episode, I talk about some of the things you can test and how to do it the right way. Here is the video that walks you through step by step: https://youtu.be/bT_8QVrs1IQ *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners  All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: http://benblackmon.com/twang  and get all the details.  Enter in coupon code: TWANG (in the payment section)

How important is social proof?  Pretty dang important I’d say. On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll. Here is the video that walks you through step by step: https://youtu.be/9kaont0JG3Q *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: http://benblackmon.com/twang  and get all the details. Enter in coupon code: TWANG (in the payment section)

Lately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well.  Why costs have gone up and reach has gone down. On this episode, I answer these questions and dive into what’s been going on and why there have been some serious changes. I also go over what you can do about it including how to leverage your ad spend.  The good news is that this recent change will separate the marketers versus the non-marketers and will really put those with the skills in a great position to get more traffic. Check out episode 56 and subscribe to my podcast… Want to see if we’re a good fit to work together? Schedule some time with me here: http://onefocusmarketing.com/session If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

I have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time.  Guess it was so second nature I kinda forgot what an awesome strategy it is. So, this episode is all about how to combine LinkedIn with Facebook to make a hugely successful Facebook ad campaign. Find out this strategy that hardly anybody uses and stay 10 steps in front of your competition.   To see how to download your LinkedIn contacts here is the video: https://youtu.be/zj15FmXhzVc   If you’re a content creator, coach, author, speaker or other type of service provider and would like to see if we’re a good fit to work together schedule a time with me here: http://onefocusmarketing.com/session   If you need help or have questions regarding Facebook ads then join my closed group:  https://www.facebook.com/groups/thefunnelstrategist/

It seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few. Not to mention all the other ones that I mention how important the pixel is. So why another one… and I promise this won’t be the last! Simply put because I get so many questions about it. The Facebook pixel is one of those things when you master what it can do to help you grow your business by tracking and retargeting you’ll literally feel like you are basking in the sunshine.  That might be a little bit of an exaggeration. It is really important though and on this episode, I talk about a few things like: 1. What the pixel is Setting up the pixel Why you should use the pixel Custom audiences and the pixel And I give you an assignment at the end…  Hope you enjoy and if you want to explore whether or not we’re a good fit for working together go ahead and schedule some time here: http://onefocusmarketing.com/session   If you need help or have questions regarding Facebook ads then join my closed group:

I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you. Why? Because I love messenger bots!  Yeah, I know. It is just another thing to learn and it is not the same as getting an email address but they are really powerful and much easier than most realize! You get nearly 100% open/read rates compared to what… maybe 20% on email.  You can interact with your potential customer by asking questions and then giving them answers based on how they respond.  You can make them entertaining because if they’re on Facebook they are looking for a distraction after all. So, on this episode, I go into a strategy that is really powerful and easy to set up. Also, I have a ‘flow’ (or sequence) that I’d like to give you if you’ll just click here to message me:  https://goo.gl/crhDyh Let me know what you think!!! If you need help or have questions regarding Facebook ads then join my closed group:  https://www.facebook.com/groups/thefunnelstrategist/

Facebook recently made a change.  What a shock. I know.  Now, business pages will have even less significance in the news feed. This means the organic reach will be even smaller and it was already almost zero. On this episode, I talk about business pages, how these changes will affect them and whether or not it should change your Facebook ads strategy. I also dive into diversification and why it is super important not to have all your eggs (and I don’t even eat eggs) in the Facebook basket. See you on the other side… If you need help or have questions regarding Facebook ads then join my closed group:   https://www.facebook.com/groups/thefunnelstrategist/

This episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days. However, the rewards can be pretty amazing. What I discuss is how to find the best placements for your ad. All the Facebook ad experts (myself included) always say to only put your ads in the news feed.  With a couple of exceptions. On this episode, I talk about how to use all the placements to figure out really which one is the right one for your ad. Just remember this is a test. You are trying to figure out what works. That’s what the pro media buyers do. They don’t pin their hopes on 5 days of 1 Facebook ad.  They’re prepared to spend money to figure out what works and be patient regarding the results.  Leave emotion at the door. Don’t worry that’s a lot easier said than done. :-) In the meantime, check out episode 51 and let me know what you think.  Don’t forget to subscribe! If you need help or have questions regarding Facebook ads then join my closed group: https://www.fac

Running a webinar and driving traffic to them takes a lot of time, effort and money. This retargeting strategy is simple yet effective at getting more people to show up live as well as more to purchase. Most emails follow up sequences are read by only about 20% that sign up. That means that 80% of those who said “Yes, sign me up for the webinar” will never see a reminder. Out of sight out of mind.  They might have signed up for your webinar but they aren’t nearly as excited about it as you are. So we have got to stay in front of them in every way we can. With this retargeting strategy, we are going to build 3 custom audiences and run 3 separate retargeting ads. The first ad will remind those that registered that the webinar is happening. The second ad will be to those that registered or saw the replay that you have an offer for them and you’ll run those ads until your cart closes. The third ad is to those that visited the webinar registration page but did not register. You paid good money to get them to click

Facebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years. These ads are designed to capture leads quickly and easily without leaving the Facebook platform. On this episode, I talk about how to set up the lead ads including creating the form as well as what placements can be used.  Facebook lead ads are good for some businesses but not others and once you listen to this episode you’ll be able to see if they might work for your next campaign. Just remember with Facebook lead ads you’ll need a way to get the email addresses you collect from Facebook to your email service provider. With some providers, they integrate directly but with others, you may have to use http://www.zapier.com to have them ‘zapped’ to your email service. Once you get it all ready to go it really is a breeze and could be a great way to build your email list. If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefun

On this episode, we cover how Facebook charges for your ads as well as a few other things like: Campaign Spending Limits Campaign Budget Optimization Daily Budget Lifetime Budget Also, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most part is the optimal way to run your ad campaigns. The key to how you get charged is how you set up your account and I review this toward the end of the episode.  If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

This episode is really just a list of tools I use every day when creating my Facebook ads for clients.  I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give them to you like I have them:   Images: https://stock.adobe.com http://canva.com   Video: http://onefocusmarketing.com/veeroll   Copy: http://amzn.to/2FiXy1j - The Adweek Guide to Copywriting Handbook http://onefocusmarketing.com/fs - Funnel Scripts   Video editing (and audio): https://camtasia.com   Video Recording: http://amzn.to/2qGf8sW - Logitech C920   Audio Recording: http://amzn.to/2CUtJ8X - Blue Snowball   Landing Pages: http://onefocusmarketing.com/cf - Click Funnels   Email: http://onefocusmarketing.com/ac - Active Campaign   Facebook Bots: https://manychat.com   Facebook ads: https://adespresso.com   Webinars: https://zoom.us - Live https://onefocusmarketing.com/ew - Automated   Analytics: https://www.google.com/analytics/tag-manager/   If you need help or have questions reg

I probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working.  Know your ideal customer inside and out!  That is where targeting begins by identifying all the things your ideal customer loves and those things that stress them out. There is a really cool tool by HubSpot to create your customer avatar: http://makemypersona.com  If you haven’t used this tool yet or otherwise done a similar exercise please do it before you ever run another ad. On this episode, I dive into creating an extremely targeted audience and how to narrow it down by adding additional demographic or behavioral factors. Also, I cover how to exclude certain factors that maybe you don’t want your ideal audience to have.  Check this episode out and subscribe to my podcast and leave a review. I’d love to know what you’re thinking!  If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

Quit keeping your free content a secret! It would be awesome to write an epic blog post and then some semi-famous influencer just happened upon it and promoted the heck out of it for you! However, until that time you better count on promoting your free content yourself and Facebook ads are the perfect way to do it. On this episode, I cover the best kind of content to promote and why it makes so much sense running paid traffic to it. These are ads you just keep running 365 days a year. If you need help or have questions regarding Facebook ads then join my closed group:  https://www.facebook.com/groups/thefunnelstrategist/