Book Marketing Mentors

Informações:

Synopsis

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Episodes

  • How to Best Use the Power of Pins to Help Market Your Book - BM347

    08/12/2022 Duration: 30min

    Find out how Pinterest's reach goes well beyond other social media channels,Listen as Kate Ahl, Simple Pin Media, offers tools to unleash Pinterest as a branding powerhouse. Where posts on other social media channels tend to be stagnant, Pinterest acts more as a search-and-discovery engine. It drives business to your website by connecting directly with self-selected affinity groups already predisposed to actively engage with you.In this week's powerful episode, "How To Use The Power Of Pins to Help Market Your Book" Kate highlights specific tools to help nonfiction authors...Sharpen your keyword messagingCreate calls to action that capture end-users and even earn money through ads and other promotional opportunitiesAvoid common beginner mistakesAnd much, much more... If you’re not up to speed on all that Pinterest has to offer, then you need to listen to Kate Ahl’s words of wisdom!

  • How to Best Get Good Publicity For Your Book - BM346

    30/11/2022 Duration: 34min

    Do you ever wonder what you need to do to get good publicity for your book?Listen as PR expert, Tracy Lamourie offers up a truckload of priceless gems to help get the spotlight shining on you, your book, and your thought leadership.In this episode packed full of priceless tips and techniques, you will discover...Why publicity is the most effective form of marketing promotionWhy editorial beats advertorial content every timeWhere press releases fit into today's media landscapeAnd tons more information you can't afford to miss...Here's how to connect with Tracy -  https://LamourieMedia.comSchedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com 

  • How to Best Create a Consistent Brand - BM345

    23/11/2022 Duration: 34min

    Are you challenged with creating a consistent brand?Listen as Mark Herschberg shares the essentials of brand consistency across all platforms.In this episode, you will discover...Why your book cover needs to be consistent with your larger brand. Why branding and creating a consistent brand across all media platforms is essentialMark introduces his "Brain Bump app" and shares how it can help people remember content from your books, blogs, podcasts, classes, and talksHow to get content in front of the right people at the right timeWhat the future of content marketing has in store for usAnd a whole lot more...Here's how to connect with Mark - https://www.cognoscomedia.com/Down your free "Brain Bump app" - https://brainbumpapp.com/Schedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com 

  • How to Best Turn Your Book Into an Online Business - BM344

    16/11/2022 Duration: 27min

    Do you have a book that you want to turn into an online product or course, but don't know how?Listen as Ellen Finkelstein shares her expertise to help you turn your knowledge into online products so you can help make a positive change in the world.In this episode, you will discover...How to get started turning your book into an online product or courseWhy live training plays an essential role when producing an online course How authors benefit from email marketing and list buildingHow blogging can highlight your expertise and build authorityHow to best use QR codes to punch up your marketingAnd much, much, more... Connect with Ellen at https://Changetheworldmarketing.comSchedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com 

  • How to Best Use Linkedin to Sell Your Books in Bulk - BM343

    09/11/2022 Duration: 27min

    Do you want to how to use LinkedIn to sell your books in bulk?Listen as Joe Apfelbaum, LinkedIn expert, and certified Google trainer. shares his secret sauce to stay top of mind and build meaningful relationships with key prospects.In this week's powerful episode you'll discover...Why it's  important to have a strategy for networking and building meaningful relationshipsWhat are some of the best ways for authors to use LinkedInJoe's special networking strategy and how it can help authors sell more booksHow to connect with the right people on LinkedInWhat many authors fail to do on LinkedInAnd a whole lot more...Connect with Joe on Linkedin - JoeLinkedIn.comComplimentary 20-minute brainstorming session with Susan - BrainstormWithSusan.com

  • How to Best Make the Impossible Possible - BM342

    01/11/2022 Duration: 34min

    Have you ever considered how you could achieve the impossible and make it possible?Listen as Steve Sims, founder of the world's leading experiential concierge firm, shares his expertise on how to ignore what everyone else thinks and go for big, stupid, ridiculous goals.In this powerful episode, Steve drops SO MANY value bombs that you'll want to re-listen to the recording multiple times to make sure you didn’t miss anything.Specifically, you'll discover...How to achieve what you want if you weren't afraid of being laughed atWhy do so many people's opinions not matterThe importance of focusing on your message and who you are trying to impactAnd a whole lot more...Click here to find out more about Steve's book "Go For Stupid"Go to BrainstormwithSusan.com to schedule your free call.  

  • How to Best Use Your Stories to Persuade and Change Minds - BM341

    26/10/2022 Duration: 35min

    If you want to know how to use your stories to persuade and change minds, this is a "must listen to" episode.Kelly Swanson, master storyteller, international speaker, and bestselling author, shares her secret sauce to help make your boring stories sing and dance, even when you tell them hundreds or thousands of times over.  In this week's powerful episode, you will discover...How the simple and powerful 3-paragraph method helps you create powerful storiesHow to offer a sensory experience with your storiesHow to be the musician of your story to make it sing and dance How to be the narrator of your own story so the audience relates in their own way How to turn “techie” language into “non-techie” speak  And a whole lot more...Here's how to get Kelly's free resources: The Story Formula;  Story Libs Template and much, much more.

  • How to Best Confidently Brag About Yourself - BM340

    19/10/2022 Duration: 29min

    Do you struggle when it comes to bragging about yourself or your successes? Listen as Dr. Winifred Bragg shares ways to create a strong "brag factor" without sounding obnoxious, so that you and your book can stand out from the crowd In this powerful episode, you will learn: How to make the best use of the  "brag factor" without feeling like you're boastingThe importance of mindset and gratitude in achieving success6 steps to get comfortable with braggingHow to create your own 30-second bragAnd a whole lot more...Here's how to find out more about Dr. Bragg.

  • How to Best Be a Successful Podcast Guest - BM339

    12/10/2022 Duration: 24min

    Do you want to know how to be a successful podcast guest? Listen as P.R. expert, Michelle Glogovac shares her wisdom to help you elevate your expert authority status using podcasts and podcast book tours.In this powerful episode you will learn: How to get started when you want to be a podcast guestWhat you absolutely "must do" before being a guest on a showHow to get on more than four podcasts a week How to create a podcast media kit that impresses hostsHow to jump on to a podcast book tour to give your book even more exposure optionsAnd a whole lot more...For more information on Michelle's services go to https://themlgcollective.com/

  • How to Best Gain Attention for Your Book with Storytelling - BM338

    06/10/2022 Duration: 27min

    Do you want to gain more attention for your book? Listen as storytelling expert, Ralph Peter shares how he hones his storytelling skills to keep his audiences engaged and eager for more.In this powerful episode you will learn: How to use storytelling to engage and hold an audience's attention How to use simple words to create strong visuals in a reader's mind How to control the urge to over-describe everything in a storyWhy a writing group is a powerful tool Common mistakes writers make and how to avoid themAnd, a whole lot more...Here's how to connect with Ralph - Ralph Petersonbooks.com 

  • How to Best Pivot Your Success With a Life of No Regrets - BM337

    28/09/2022 Duration: 24min

    Do want to pivot your success into a life of no regrets?Listen as transformation expert, LeeAnn Marie Webster shares her secret sauce to live the life you really want to live versus the one you think you should be living. Or you're just living by default.In this powerful episode, you will discover...Why it's essential to pivot your life when you've lost joy and satisfaction doing what you're doingWhat's the "key" question to ask about your life?What to do when you don't know what to do or where to turnHow authors can use summits to promote and position their expertiseUnderstand the difference between organizing a summit versus being a speaker at the summitAnd a whole lot more...Click here to attend LeeAnn's "Full Self-Expression" ForumReady to Live Life With No Regrets? Click to learn more

  • How to Best Build Your Confidence as an Expert Authority - BM336

    21/09/2022 Duration: 15min

    Do you want to build your confidence as an expert authority?Listen as Susan Friedmann, Author Marketing Mentor, and Influencer shares how the "lack of confidence" is an excuse that often stands in the way of authors marketing their books. In this powerful episode, you'll discover...What exactly is confidence and why it's importantWhat fears might hold you back from sharing your expertiseWhat can you do to take charge of an unruly inner critic 5 ways you can build self-confidence with your mindAnd a whole lot more...Here's how to book your complimentary 20-minute brainstorming session with Susan BrainStormWithSusan.com

  • How to Best Write Your Book to Sell Other Business - BM335

    14/09/2022 Duration: 30min

    Do want to use your expertise to write a book that helps you grow and sell other business? Listen as Business Book Strategist. Cathy Fyock shares her secret sauce to build a relationship between the book content and your message.In this powerful episode, you will discover...Why it's important to write a book as a business growth strategy, and how to go about doing it effectively.  Why positioning yourself as an expert in your field is essential, and how to do that effectively. The essentials to understanding your audience - what they want, and how to give it to themCathy's magic formula for writing your "About the Author" pageHow to write an enticing introduction to use prior to a speaking eventAnd a whole lot more...Here's how to find out more about Cathy's Writing Retreat "From First Word to First Draft"Email: cathy@cathyfyock.com

  • How to Best Deal with Resistance to Share Your Expertise

    07/09/2022 Duration: 29min

    Are you looking for a way to overcome any resistance that stands in the way of getting recognized for your expertise? Listen as Dr. Pamela Moss walks you through her ‘secret sauce’ for deep clarity to remove sticky blocks that stop you from sharing your knowledge, skills, and talents with your tribe.In this week's powerful podcast interview, you'll discover.Why aligning your mind is the first step needed to come to grips with your resistance The specific dialogue you need to use to banish any judgment or criticism that stops you in your tracksWhat you need to know to quash your imposter syndrome (even if you don't admit you have one)And, much much more...Here's how to get your copy of Dr. Pamela's Inner Wisdom Treasure Chest of transformational tools 

  • How to Best Improve Your Book Marketing - BM333

    31/08/2022 Duration: 16min

    Do you want to know how to best improve your book marketing even if you lack marketing and sales expertise? Listen as Susan Friedmann, the Author Marketing Mentor & Influencer, shares sage advice to increase money-making opportunities with your book.In this week's powerful podcast episode "How to Best Improve Your Book Marketing" you will discover...Commonsense information to make your book and author promotional journey easier Why your mindset matters when it comes to marketing even if you think you're a writer and not a marketerHow to really understand marketing and sales, once and for all, and its related activitiesThe 4 key elements that comprise marketing whether you sell live or onlineAnd a whole lot more…Here's how to book your complimentary 20-minute brainstorming session with Susan BrainStormWithSusan.com

  • How to Best Grow and Attract Media Attention for Your Book - BM 332

    24/08/2022 Duration: 30min

    PR master Lynette Hoy reveals the top three things authors can do to get publicity and promotion for their book, including starting early, consuming media, and finding their niche market. Listen to this powerful episode and learn: 1. The power of publicity and how it can help your author's success plan 2. The importance of advance publicity planning and preparation 3. The benefits of targeting a niche marketAnd, a whole lot moreRegister for Lynette's powerful Masterclass:The 3 Uncommon Ways to Boost Visibility and Credibility Without Pulling Your Hair Out or Losing Your Mind Free gift from Lynette: 20 Tips to Get Visible Starting Now Schedule your complimentary 20-minute session BrainStormWithSusan.com

  • How To Best Find Time in Your Day to Market Your Book - BM331

    17/08/2022 Duration: 15min

    Are you using lack of time as an excuse to not invest in marketing your book? Listen as your host, Susan Friedmann, Author Marketing Mentor, and Influencer shares a few new habits to change your mindset so you can increase your marketing effectiveness.In this powerful episode, you'll discover...What do you really mean when you use the  "I don't have enough time" excuseHow your "Why" can make a big difference between your success and failureHow to experience a different perspective on time and timelessnessWhat separates the "achievers" from the "non-starters" What your mind needs to kickstart your marketing inertiaHere's how to book your complimentary 20-minute brainstorming session with Susan BrainStormWithSusan.com

  • How to Best Create Powerful Online Courses that Sell - BM330

    10/08/2022 Duration: 31min

    In this podcast episode, expert Johnny Beirne shares his insights on how to set up a simple home office studio to deliver amazing online meetings and professional online courses. You will learn how to create an online course that engages and retains students!Here's a breakdown of what's covered in the powerful episode:Powerful online course tips for authors.Why online learning is so important in today's marketplaceHow to put together a course even if the idea scares youGetting people to complete online courses because most people don'tCommon mistakes instructors make that you want to definitely avoidAnd much, much more...Here's how to contact Johnny for more information about his serviceshttps://johnnybeirne.com

  • How to Best Crush Your Marketing Money-Mindset - BM329

    03/08/2022 Duration: 11min

    Are you using lack of money as an excuse to not invest in marketing? Listen as your host, Susan Friedmann, Author Marketing Mentor and Influencer shares essential ways to change your marketing mindset.In this powerful episode, you'll discover...Why writing and publishing your book is not your final destinationWhat four marketing essentials comprise the "currency of choice" every author owns but often fails to use Why you are the best person to market and sell your book even if you don't think you have the skillsHow long you should keep marketing your bookHere's how to book your complimentary 20-minute brainstorming session with Susan BrainStormWithSusan.com

  • How to Best Market and Sell Your Book on Social Media - BM328

    21/07/2022 Duration: 29min

    Do you feel like you're spinning your wheels when it comes to marketing your book? If you're tired of taking ineffective actions that don't lead to results, this episode is for you. You'll learn how to create a social media marketing plan that is tailored to your target audience so you have better opportunities to sell your book.In this episode you will learn: The importance of understanding who your target market is, so you can better determine the best social media platform(s) to use for marketing purposes.The importance of having a plan for social media marketing, so you can be more effective and efficient with your time and resources.The importance of advertising on social media to build brand awareness and generate leads.And much, much more...Here's how to contact Candy:(910) 723-3899candy@playbigonlinemarketing.com

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