Book Marketing Mentors

Gerard is an expert in media training and crisis communications. He’s also the author of, “Don’t Talk to the Media Until 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” For 15 years, he’s worked in print, radio and television as a front-line journalist on the scene of every type of news event imaginable. His reports have been seen around the world on NBC, CBS, CNN, and the BBC. In this high-content interview, Gerard shares insider tips for authors to use when they have the good fortune to find themselves in the media either on radio or on television. He also discusses the mindsets that authors need to adopt when marketing their book. He nips the “field of dreams” paradigm in the bud, “If you build it they will come.” It is not true that if you write it, they will buy. It is not true that if you write it, it will sell. An author should never be so naïve or so egotistical to think that just because you wrote this, they’re going to come beating down a path to your door. It is hard work and

Referred to by Inc. Magazine as the industry leader in corporate sponsorship in business success, Linda Hollander shares how to get started finding sponsors for your book. Author of the best-selling book, Corporate Sponsorship in 3 Easy Steps, and founder of the International Association of Business Sponsorships, Linda Hollander has over 20 years of experience as a business owner and consultant, working to bring clients and sponsors together. These include Fortune 100 companies, such as Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Walmart, and the list goes on and on. In this high-content and fast-moving interview, Linda takes you through her special, easy-to-implement, three-step process, and offers fabulous ideas and unlikely sponsorship suggestions. You can learn more about Linda Hollander and her sponsorship services at Sponsorconcierge.com. You can get the book here. Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit me

Join book marketing expert, John Kremer, best-selling author of  “1001 Ways to Market Your Books,” “Book Marketing Magic,” and many other titles, as he shares some of his favorite book marketing ideas that work.A fascinating fact about John is that he provided the strategy that took Deepak Chopra from a vanity press author to being on the New York Times’ best-seller list, not once, but eight times. In addition, Jack Canfield and Mark Victor Hansen, authors of Chicken Soup for the Soul, credit John’s book, 1001 Ways to Market Your Books as the guiding light for their rise to best-seller status. According to John, “the number one challenge authors have marketing their book is their mindset. So many authors don’t like the business of selling; they think it’s crude, hard, or tough, or just not right for somebody who’s creating the great American novel, whatever it might be. Most authors don’t like to market. That’s okay, but remember if you really want to sell your book, you need to find ways to get the word out