Brave Business Triumphs

Here we go with guest Marcus Rosenau and host, Doug Longenecker as they explore how the term "architectural integrity" goes beyond the actual structure to include the consistency of the design idea itself and how that should hold up over time too. To reach that level of integrity, the team at SSP Architects help their clients get there with continual collaboration from initial discussions, design ideation, final construction and every phase in between. --- Send in a voice message: https://podcasters.spotify.com/pod/show/douglas-longenecker/message

Here we go with Christian Heckman of ENB and host Doug Longenecker as they discuss the finer points of great Customer Service and how that mindset cant translate to a broader, company-wide Customer Experience Strategy --- Send in a voice message: https://podcasters.spotify.com/pod/show/douglas-longenecker/message

Here we go with Jamie Jurgaitis and host, Doug Longenecker as they talk about making better informed decisions that are based on facts as well as your gut. Plus, the importance of making sure your organization has a well-defined and well-structured strategy in place, to collect, protect and utilize data in ways that make your customers feel safe and your employees smart.

Here we go with Ash Ahmad and Host, Doug Longenecker engaging in a thoughtful conversation about all things content. How much content is too much content? How do you define quality content? What's the impact of new technology like AI on content creation and distribution? What's the best way to implement an integrated content strategy? What's it take to "win" in the long-tail of a content strategy? Good thing we kept it light ;-)

Here we go with Jeff Kurek and Host, Doug Longenecker talking about how creatives and creativity need to engage, experience and experiment with emerging technologies as part of the creative process. Platforms and apps like AR/VR, the Metaverse and Artificial Intelligence are all out in the open an on the table for this conversation. 

The one where Doug and Tara get real about the power of PR, Public Relations and Strategic Communications to help organizations and thought leaders leverage media for business and professional growth.

The one where Brian and Doug focus their conversations on the importance of being able to transform from various stages of one's career. Brian successfully navigated changes from advertising agency executive, to marketing executive, to multi-store franchisee entrepreneur, to strategic consultant and adjunct professor at Temple University. Nowadays, you've got to be ready for anything in a career.   

The one where Lindsay and Doug have a real conversation about the continuous struggle for gender equality in the workplace, and how the investors (members) of The Power of Professional Women advance their mission to develop the next generation of women leaders through education, mentorship and purposeful connections.

The one where Tom, Patricia, Tara and Doug continue their conversation about the importance of an organization's Customer Experience strategy in a Customer-in-Control world. What smart, growth-minded leaders know is that memorable CX is not an accident or an afterthought. To delight customers - to woo, wow and win them over - you must purposefully design empathetic experiences that deliver on your brand promise in ways that customers not just see but feel. That's why they've developed a powerful workshop experience to get companies and their brands headed in the right direction.

The one where Don and Doug talk about the challenges many financial institutions and community banks face as they try and move beyond Covid-19. Not too surprisingly, those challenges are still focused on transformation: Upgrading technology, upskilling talent, customer experience strategy, data strategy, as well as the impacts of cryptocurrency and blockchain.

The one where Judy and Doug kick-off a 4-part series starting with Marketing Planning for 2022. Your planning process for marketing and sales should be a proactive model that ensures discipline, flexibility and growth. You can continue to wing it, or you can take the time and really bring it.

The one where Joe and Doug begin to scratch the surface of the many challenges that the banking industry now faces. Regardless of the Covid-19 pandemic crisis, financial institutions were looking uphill at issues of finding tech-savvy talent, data strategies, branch strategies, evolving customer preferences and new digital/online competitors that are free of geographic boundaries. And you think your industry has it rough...

The one where Alex and Doug take time to reminisce about life in advertising agencies, but more importantly, they share new professional challenges and experiences that can be more rewarding when the work directly impacts peoples' lives. 

The one where Everett and Candace demonstrate humble excellence while sharing a wealth of expertise on topics like #KnowledgeManagement, #DiversityEquityAndInclusion, and what it's like to be an #entrepreneur with your spouse. #Grovider #GroviderOnline.com

The one where Marten and Doug check-in after 20 years to catch up on changes in advertising, marketing as well as the impact of technology and data to deliver meaningful, customer-centric experiences in a customer-in-control world.

The one where Ryan and Doug talk about the "salesperson" stigma, how new technologies can help improve sales conversions and the importance of human connections in an ever-increasing digital world.

The one where Michelle and Doug reconnect after their time starting out at LevLane Advertising and talk about 1.) how versatility of experience is an asset in today's rapidly changing business environment, 2.) the changing expectations of consumers through the Covid-19 crisis, 3.) evolving technologies and 4.) how to maintain a human touch in today's digital and customer-in-control world. 

The one where Diane and Doug chat it up about the dynamic changes within the Real Estate buyer and seller journeys, the impact of technology to adapt to the Covid-19 pandemic and how Weichert is poised to adapt to the coming changes.

The one where Matt stops by to chat with Doug about the importance of creating both meaningful experiences for customers and engaging environments for employees.

The one where Liz, Ed and Doug have an informal chat about a range of topics including what Customer-in-Control means to them, how to keep your data strategy balanced with a human nature and why sometimes your biggest competitor can be you - and your internal status quo mindset.