Last Week In Local: Local Search, Seo & Marketing Update From Localu

Informações:

Synopsis

What happened in Local Search Marketing during the past week. Important ideas, trends and tactics. A weekly conversation about the articles that attracted our attention recently.

Episodes

  • Last Week in Local for the Week Ending March 29, 2021

    Last Week in Local for the Week Ending March 29, 2021

    29/03/2021 Duration: 32min

    Join Mike & Carrie as they discuss the latest news in local - with a bit of an in-depth discussion about messaging vs chat vs SMS and what it means in the fight against Google giving "too much" info in the search results.  Also, Mike updates his masking research, Court denies discovery in fake review case, & much more.Data: As States Reopen, Local Businesses Grapple with Mask Dilemma - Mike Blumenthal - NearMedia.co - https://www.nearmedia.co/data-as-states-reopen-business-grapple-with-masking-dilemma/‘They don’t care’: US supermarket chain shutters stores after hazard pay rules - The Guardian - https://apple.news/AsDqBY3L9SUeIdbMcSKZ8iQGursten v Doe: Court Allows Fake Online Google My Business Reviews to Harm Competition - MichiganAutoLaw.com - https://www.michiganautolaw.com/blog/2021/03/29/gursten-v-doe-court-allows-fake-online-google-my-business-reviews-to-harm-competition/What Are Google Local Services Ads and Why Should You Care? - Tom Waddington - BrightLocal.com - https://www.brightl

  • Last Week In Local 03/22/21

    Last Week In Local 03/22/21

    23/03/2021 Duration: 22min

    Join the staff of LocalU as they discuss the latest in Local Search news!  Mike Blumenthal's Links:People With Disabilities Say This AI Tool Is Making the Web Worse for Them - Vice.com - https://www.vice.com/en/article/m7az74/people-with-disabilities-say-this-ai-tool-is-making-the-web-worse-for-themH-E-B reverses mask decision for customers after backlash - Austin.CultureMap.com - https://austin.culturemap.com/news/restaurants-bars/03-08-21-h-e-b-keeping-mask-mandate-for-customers-after-backlash-required-stores/A New Story is Starting for Sendible - Sendible.com - https://www.sendible.com/insights/new-story-starting-for-sendibleLocal Pack-O-Meter - Local SEO Guide - https://www.localseoguide.com/local-pack-o-meter/The Near Memo, Episode 7 - NearMedia.co - https://www.nearmedia.co/episode-7/New GMB Style with an LSA Connection - TomWaddington.com - https://tomwaddington.com/new-gmb-style-with-lsa-connection/Google My Business Launches Tool to Manage Review Removal Requests - Local University - https://loc

  • Last Week in Local 3/15/2021

    Last Week in Local 3/15/2021

    15/03/2021 Duration: 30min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  This week Carrie Hil & Mary Bowling discuss Google Local Guides/Maps push, Claire Carlile's amazing new resource for landing your first Local SEO client, the continued importance of pricing your SEO services & the future of SEO, plus much more!Mary’s Links:Top Most Popular Local Search Blogs - Nyagoslav Zhekov - Whitespark.ca - https://whitespark.ca/blog/top-local-seo-blogs/How to create topic clusters? (I got 1000% more traffic) - Samuel Schmitt - https://samuelschmitt.com/topic-cluster/India's draft e-commerce policy calls for equal treatment of sellers - Reuters.com - https://www.reuters.com/article/india-ecommerce-policy-idUSKBN2B50DJeCommerce: Coming To a Tweet Near You - Localogy - Mike Boland - https://www.localogy.com/ecommerce-coming-to-a-tweet-near-you/Local SEO During COVID-19 with Phil Rozek - by Traject - https://bytraject.com/blog/local-seo-durin

  • Last Week in Local 3/8/2021

    Last Week in Local 3/8/2021

    08/03/2021 Duration: 21min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  We discuss how much local ranking fluctuations change, managing GMB insurance info, Google News in AUS, LocalU Advanced on April 7, and much more!Mike’s Links:Ranking Fluctuations: How Much Do Local Rankings Change? - Whitespark.ca - https://whitespark.ca/blog/hourly-local-rankings/Does Optimizing Content for "Near Me" Work for Local SEO? Sterling Sky Blog - https://www.sterlingsky.ca/near-me-optimization/GMB Insurance Info Management for Healthcare Providers - Localu.org - https://localu.org/managing-insurance-information-for-healthcare-providers-on-google-my-business/Search for COVID-19 vaccination locations and testing centers - Google Maps Help - https://support.google.com/maps/answer/9787040?p=covid19_vaccine_locations&visit_id=637506534100489751-3977310725&rd=1#zippy=%2CsourcesMary’s Links:Bill to Make Facebook, Google Pay for News Clears Last Major Hurd

  • Last Week in Local 3/1/2021

    Last Week in Local 3/1/2021

    01/03/2021 Duration: 26min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  We discuss YouTube Shorts, GMB Conversion Factors, GMB Cover Photos, an Algorithm update,  Local University Advanced on April 7, and much more.Mike’s Links:Walmart Taps Sofia Vergara, Jamie Oliver, Patti LaBelle for Interactive Cooking Shows on E-Commerce Hub - Variety.com - https://variety.com/2021/digital/news/walmart-cookshop-sofia-vergara-jamie-oliver-ecommerce-1234915067/Google Discover surfacing YouTube in 'Short videos' carousel - 9to5Google.com - https://9to5google.com/2021/02/27/google-discover-youtube-shorts/Pivoting Toward the New Consumer Experience: The 2021 Brand Innovation Survey - Streetfight Mag - https://streetfightmag.com/2021/02/26/pivoting-toward-the-new-consumer-experience-the-2021-brand-innovation-survey/The Top 10 GMB Conversion Factors to Get More Leads - Whitespark.ca - https://whitespark.ca/blog/gmb-conversion-factors/Google Posts: Conv

  • Last Week in Local 2/2//2021

    Last Week in Local 2/2//2021

    22/02/2021 Duration: 31min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  We discuss more Uber news, guides to learning SEO and local SEO, Local University Advanced on April 7, and much more.Mike’s Links:Recreate Your Favorite Bar's Atmosphere - IMissMyBar.com - http://www.imissmybar.com/Uber loses a major employment rights case as the UK's top court rules its drivers are workers - CNBC.com - https://www.cnbc.com/2021/02/19/uk-supreme-court-rules-uber-drivers-are-workers-not-contractors.htmlThe Gig Economy Is Coming for Millions of American Jobs - Bloomberg.com - https://www.bloomberg.com/news/features/2021-02-17/gig-economy-coming-for-millions-of-u-s-jobs-after-california-s-uber-lyft-voteThe State of Online Reviews - Podium.com -https://www.podium.com/state-of-online-reviews/A look at how we tackle fake and fraudulent contributed content - Blog.Google.com - https://blog.google/products/maps/google-maps-101-how-we-tackle-fake-and-fraudulent

  • Last Week in Local 2/16/2021

    Last Week in Local 2/16/2021

    16/02/2021 Duration: 52min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search and a Deep Dive into the conversation around Paying SEO Conference Speakers at the end of our episode!Mike’s Links:‘The last straw’: the US families ending love affair with grocery chain after Capitol riot | Florida | The Guardian - https://amp.theguardian.com/us-news/2021/feb/15/us-families-boycotting-publix-grocery-chain-capitol-riotIn-SERP lead forms convert Google Ads searchers without a click-through - SearchEngineLand.com - https://searchengineland.com/in-serp-lead-forms-convert-google-ads-users-without-a-click-through-346000Google bans ads for locksmiths in Belgian search results - BrusselsTimes.com - https://www.brusselstimes.com/news/business/154387/google-bans-ads-for-locksmiths-in-belgian-search-results/Kiosks Are Not Locksmiths - Sign the Petition - Change.org - https://www.change.org/p/google-inc-stop-kiosks-from-posing-as-real-local-locksmithsUser-Generated Con

  • Last Week in Local 2/8/2021

    Last Week in Local 2/8/2021

    08/02/2021 Duration: 34min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.Mike’s Links:Amazon “Misappropriates” News Cycle (Oh.. and $61.7 Mil of Tips) - Mike Blumenthal, Blumenthals.com - http://blumenthals.com/blog/2021/02/07/amazon-misappropriates-news-cycle-oh-and-61-7-mil-of-tips/How Review Attributes Work in Local SEO (Mike Blumenthal and Jason Barnard)  - Kalicube.pro - https://kalicube.pro/podcast/2021/kalicube-tuesdays-february/kalicube-tuesdays-how-review-attributes-work-in-local-seo/Claire's Big List Of Local SEO Resources - Claire Carlile Marketing - https://www.clairecarlilemarketing.com/resources/local-seo-resources-master-list/Are Coworking Spaces Against the Google My Business Guidelines? - SterlingSky.ca - https://www.sterlingsky.ca/are-coworking-spaces-against-the-google-my-business-guidelines/Mary’s Links:Youth League Marketing Is a Bigger Opportunity than the Super Bowl | Street Fight Magazine   - https://streetf

  • Last Week in Local: 2/1/2021

    Last Week in Local: 2/1/2021

    01/02/2021 Duration: 34min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.Mike’s Links:New playbook for COVID-19 protection emerges after year of study, missteps — The Wall Street Journal - https://apple.news/A0VeVF0uIT76c4nf9m72aJQApple illustrates privacy issues on Data Privacy Day - AppleInsider.com - https://appleinsider.com/articles/21/01/28/apple-illustrates-privacy-issues-on-data-privacy-dayhttps://www.apple.com/privacy/docs/A_Day_in_the_Life_of_Your_Data.pdfMaking Twitter a better home for writers - https://blog.twitter.com - https://blog.twitter.com/en_us/topics/company/2021/making-twitter-a-better-home-for-writers.htmlHD Media Files First of Its Kind Antitrust Lawsuit Against Google and Facebook - Editor & Publisher.com - https://www.editorandpublisher.com/stories/hd-media-files-first-of-its-kind-antitrust-lawsuit-against-google-and-facebook,185360Mary’s Links:Local SEO Checklist Tool - The Team at Whitespark.ca - https://whitespark.

  • Last Week in Local 1/25/2021

    Last Week in Local 1/25/2021

    25/01/2021 Duration: 35min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.Mike’s Links:Costco is testing curbside pickup - https://www.grocerydive.com/news/costco-is-testing-curbside-pickup/593654/Top-Paid Youtube Star MrBeast Launches New Burger Chain - https://hypebeast.com/2020/12/youtube-star-mrbeast-burger-chain-launch-announcementHow Yotpo Is Working with the FTC to Promote an Authentic Review Experience - https://www.yotpo.com/blog/yotpo-working-with-ftc-to-promote-authentic-reviews/What Are Web Stories? from SEO Point Of View - https://www.suzukikenichi.com/blog/web-stories/what-are-web-stories/Do iFrames Negatively Impact SEO? We Break Down the Controversial Topic. - https://www.seoclarity.net/blog/iframe-seoBrodie Clark - Google Post Now more persistent (on Twitter) - https://twitter.com/brodieseo/status/1351685720524480512Google Now Shows Older Posts in the Knowledge Panel - Local University - https://localu.org/google-now-shows-older-p

  • Last Week in Local 1/19/2020

    Last Week in Local 1/19/2020

    19/01/2021 Duration: 45min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.Mike's News:Walmart will test grocery deliveries to a smart cooler on customers' doorsteps - CNBC - https://www.cnbc.com/2021/01/12/walmart-will-test-grocery-deliveries-to-customers-homes.html Online speech and publishing — Benedict Evans - https://www.ben-evans.com/benedictevans/2021/1/17/speech-and-publishingYelp Will Now Display User Feedback on Health and Safety Practices of Local Businesses - https://blog.yelp.com/2021/01/yelp-will-display-user-feedback-on-health-and-safety-practicesWhat's in a name? Boston lawyer says Google owes him $1,000 for including his name in its search results without his permission -https://www.universalhub.com/2021/whats-name-boston-lawyer-says-google-owes-him-1000Case Study - A Small Business Beats Big Brands in SEO on Shopify - https://www.adamriemer.me/case-study-a-small-business-beats-big-brands-in-seo-on-shopify/Mary’s News:Why Are

  • Last Week in Local 1/11/2021

    Last Week in Local 1/11/2021

    12/01/2021 Duration: 23min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.Mike's Links:NYC saw most chain store closures in over a decade in 2020 https://www.retaildive.com/news/nyc-saw-most-chain-store-closures-in-over-a-decade-in-2020-report/592884/   Family Video to close all stores as last-ditch effort comes up short https://www.retaildive.com/news/family-video-to-close-all-stores-as-last-ditch-effort-comes-up-short/592897/   Apple Glass' prototype reportedly enters second stage of production https://appleinsider.com/articles/21/01/06/apple-glass-prototype-reportedly-enters-second-stage-of-production   Facebook Smart Glasses Coming ‘Sooner Than Later’ Without AR https://www.bloomberg.com/news/articles/2021-01-06/facebook-smart-glasses-coming-sooner-than-later-without-ar   Google My Business launches new performance reporting https://searchengineland.com/google-my-business-launches-new

  • Last Week in Local 1/4/2021

    Last Week in Local 1/4/2021

    04/01/2021 Duration: 32min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

  • Last Week in Local 12/28/20

    Last Week in Local 12/28/20

    29/12/2020 Duration: 46min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

  • Last Week in Local 12/21/20

    Last Week in Local 12/21/20

    22/12/2020 Duration: 55min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

  • Last Week in Local 12/14/20

    Last Week in Local 12/14/20

    14/12/2020 Duration: 40min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

  • Last Week in Local 12/7/20

    Last Week in Local 12/7/20

    07/12/2020 Duration: 33min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

  • Last Week in Local 11/30/20

    Last Week in Local 11/30/20

    30/11/2020 Duration: 35min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

  • Last Week in Local 11/23/20

    Last Week in Local 11/23/20

    23/11/2020 Duration: 40min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

  • Last Week in Local 11/16/20

    Last Week in Local 11/16/20

    16/11/2020 Duration: 50min

    Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

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