Real Live Marketing

Informações:

Synopsis

Barry Coziahr brings you real, live marketing tips from the small business owners who have been there, done that and have the scars (and the success) to prove it.

Episodes

  • 67: Solution Marketing (feat. Jesse Stricker)

    67: Solution Marketing (feat. Jesse Stricker)

    08/09/2016 Duration: 17min

    Barry meets with Jesse Stricker, owner of Intek Corporation and winner of Small Business Week's Exporter of the Year award, about building real relationships with customers to help them come up with solutions that work for them. They discuss the importance of listening, asking the right questions and provide the best solution possible. Jesse discusses how providing solutions to clients has resulted in great referral sources.

  • 66: Facebook Dark Posts (feat. Ed Dearborn)

    66: Facebook Dark Posts (feat. Ed Dearborn)

    22/08/2016 Duration: 37min

    Barry Coziahr chats with fellow marketing expert Edwin Dearborn, who has been featured in The Orange County Register, Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. They discuss how business can use social media--notably in Facebook and YouTube--to both discover and reach their targeted audiences with proper search engine optimization and posting tactics like Facebook Dark Posts. Ed was formally educated in marketing and public relations in Hollywood, California in the early 1990's, and has appeared as a keynote speaker for Sony and the American Marketing Association. Barry jumps in and gives Edwin targeted tips to use social media more effectively for lead generation. See the full show notes at reallivemarketing.com

  • 65: Bizarrely Effective Tradeshow Marketing (feat. Michael Kurtz)

    65: Bizarrely Effective Tradeshow Marketing (feat. Michael Kurtz)

    28/06/2016 Duration: 21min

    In this episode of Real Live Marketing, Barry interviews Michael Kurtz, owner of a local branch of Floor Coverings International. Barry and Michael discuss Tradeshow marketing and the various ways to ensure you have a successful Tradeshow.

  • 64: Hit The Right Notes With The Written Word (feat. Bob Baker)

    64: Hit The Right Notes With The Written Word (feat. Bob Baker)

    08/04/2016 Duration: 33min

    This week Barry welcomes local author and business owner Bob Baker on the show for some Real Like Marketing. Bob has written several books to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world. Barry and Bob talk about copy writing and the different aspects of marketing that utilize great copy writing. They discuss how important the written word is and how it can make all the difference. At the end of the episode Barry gives you three great websites to help you improve your copy writing skills.

  • 63: Prospecting: Striking GOLD With Your Leads (feat. Patricia Cowan)

    63: Prospecting: Striking GOLD With Your Leads (feat. Patricia Cowan)

    01/04/2016 Duration: 24min

    This week Barry welcomes Patricia Cowen to the show to discuss prospecting. Patricia and Barry go over some great tips on building a good prospecting list and some best practices for making the best out the right list. At the end of the episode Barry goes over how to use LinkedIn as a prospecting tool and get useful leads which you can turn into customers.

  • Episode 62: Creating The Right Company Culture (feat. Ronnie Jones)

    Episode 62: Creating The Right Company Culture (feat. Ronnie Jones)

    24/03/2016 Duration: 28min

    This week we did a new episode, after being out for a few weeks! Barry welcomed back Ronnie Jones, who owns a few St. Louis companies, to discuss company culture. They talk about how, as an employer, to teach your employees to put forth the correct type of company culture. But they also discuss how to figure out for yourself what culture you want to have. At the end of the episode Barry gives you some killer questions to ask yourself and your employees to get a better idea of the type of company culture you have or want.

  • Episode 61: Whats in a Brand? (feat. Matt Ricketts)

    Episode 61: What's in a Brand? (feat. Matt Ricketts)

    12/02/2016 Duration: 27min

    This week Barry welcomes back local entrepreneur Matt Ricketts, who owns Better Life Maids. Matt and Barry talk about branding, Matt give some insight into what viewpoint to have when establishing your brand and they discuss when and how to re-brand. At the end of the episode Barry discusses a unique workshop on branding that he and Matt are holding at the end of the month.

  • 60: Time Management And The Marketing Manager (feat. Ronnie Jones)

    60: Time Management And The Marketing Manager (feat. Ronnie Jones)

    15/01/2016 Duration: 32min

    This week Barry Coziahr welcomes back his close friend Ronnie Jones. Ronnie and Barry talk about how important it is for the business owner to be the marketing manager. They also talk about how to juggle all the different hats you can wind up with as a small business owner. At the end Barry gives you some tips on how to efficiently handle your email as to save time.

  • 59: Whats Your Strategy? (feat. David Meyer)

    59: What's Your Strategy? (feat. David Meyer)

    07/01/2016 Duration: 41min

    In this episode Barry Coziahr interviews David Meyer, with Spoke Marketing, all about Marketing Strategy. They discuss everything from budget to target audiences and really dig into how to create a marketing strategy. At the end of the episode Barry goes over how you should be creating you marketing budget and how important it is.

  • 58: Success Marketing Jump Start Your Word-Of-Mouth (feat. Jerry Chapman)

    58: Success Marketing Jump Start Your Word-Of-Mouth (feat. Jerry Chapman)

    24/12/2015 Duration: 21min

    This week on Real Live Marketing Barry Coziahr meets with Jerry Chapman, from Leslie Cam Stop Smoking. Barry and Jerry talk about how to jump start your word-of-mouth with success marketing. They discuss different ideas on how to collect success stories and share those with potential clients. At the end of the episode Barry gives you a great strategy for using email marketing in success marketing.

  • 57: All About That Brand (feat. Sarah Coziahr)

    57: All About That Brand (feat. Sarah Coziahr)

    16/12/2015 Duration: 22min

    Sarah, Barry's daughter, interviews him this week all about branding. They talk about what a brand consists of, what things to keep in mind when trying to establish a brand, and what small businesses need to pay attention to in regards to branding. At the end Sarah gives you a special deal on their branding consultation!

  • 56: The Value Of CRM (feat. Sarah Coziahr)

    56: The Value Of CRM (feat. Sarah Coziahr)

    11/12/2015 Duration: 21min

    Barry and Sarah Coziahr discuss the value of having a CRM this week on Real Live Marketing. They go over what exactly is a CRM and how do you use one. At the end of the episode they talk about why it is important for every company to have and utilize a CRM.

  • 55: Coming To Terms With Marketing Lingo (feat. Sarah Coziahr)

    55: Coming To Terms With Marketing Lingo (feat. Sarah Coziahr)

    04/12/2015 Duration: 38min

    This week Barry Coziahr and his daughter, Sarah Coziahr, discuss marketing terminology. First, they discuss how important terminology is to any subject that you are involved in and how detrimental it can be if you do not know terms. Then they chose five marketing words, defined each of them and gave examples. At the end they give go over a bonus term, which is very popular. Check it out!

  • 54: 7 Worst Website Mistakes (feat. Sarah Coziahr)

    54: 7 Worst Website Mistakes (feat. Sarah Coziahr)

    11/11/2015 Duration: 20min

    Barry and Sarah discuss websites in this week's episode. They go over the 7 worst website mistakes you can make when building your site. Everything from no SEO (Search Engine Optimization) to your site's design not being mobile-friendly. At the end of the episode Sarah gives you a really great deal on how to improve your website.

  • 53: Spelling Out SEO (Search Engine Optimization) (feat. Sarah Coziahr)

    53: Spelling Out SEO (Search Engine Optimization) (feat. Sarah Coziahr)

    11/11/2015 Duration: 26min

    Barry's daughter Sarah is back on the show this week interviewing Barry all about Search Engine Optimization or SEO. They go over three very important factors that can affect your search engine ranking. At the end of the episode Sarah gives a couple tools to help you out with your SEO.

  • 52: Skill Building And Toastmasters (feat. Sarah Coziahr)

    52: Skill Building And Toastmasters (feat. Sarah Coziahr)

    05/11/2015 Duration: 30min

    This week Barry welcomes Sarah Coziahr back on the show. Sarah interviews Barry all about Toastmasters. They discuss the ins and outs of the meetings, what exactly is Toastmasters, and how you can use public speaking and communication skills in marketing.

  • 51: How To Attract Leads (feat. Sarah Coziahr)

    51: How To Attract Leads (feat. Sarah Coziahr)

    29/10/2015 Duration: 24min

    This week Barry Coziahr welcomed his daughter, Sarah Coziahr, who works with him at RESPONSE! Targeted Marketing, onto the show. Sarah interviews Barry all about Lead Magnets. Barry explains exactly what a lead magnet is and tons of different examples of them. Sarah and Barry discuss very successful lead magnets that they use at the office and what different industries can use as lead magnets. At the end of the episode Sarah gives you a really great opportunity.

  • 50: Meet The Press: Nailing Your Publicity Interview (feat. Peter Green)

    50: Meet The Press: Nailing Your Publicity Interview (feat. Peter Green)

    22/10/2015 Duration: 31min

    This week Barry Coziahr talks with Peter Green, a local St. Louis author. Peter and Barry discuss the importance of press interviews. They discuss how to set up interviews with different types of media, how do be prepared for the interview and how to actually answer interview questions. At the end of the interview Barry goes over what not to do in an interview and gives you an amazing tool that you can utilize to increase your interview skills.

  • 49: Write Your Book (feat. David Lucas)

    49: Write Your Book (feat. David Lucas)

    15/10/2015 Duration: 43min

    This week Barry interview David Lucas, with the St. Louis Writer's Guild. David and Barry talk about the ins and outs of writing a book from start to finish. They go over both fiction and non-fiction, the different types of publishing and the whole marketing side of writing a book. If you have ever considered writing a book you won't want to miss this. At the end of the episode Barry gives you tips on how to make sure your book cover stands out!

  • 48: Tradeshows Traffic, How to Get Yours (feat. John Notgrass)

    48: Tradeshows Traffic, How to Get Yours (feat. John Notgrass)

    08/10/2015 Duration: 24min

    This week Barry Coziahr welcomes back John Notgrass with Notgrass History. John and Barry discuss tradeshows and how to get your moneys worth out of them. They go over how to choose the right tradeshow, what to bring, how to get people to your booth, and what follow up to do. After the show Barry goes over some additional ways to get visitors to your booth!

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