Podcasts Omcp

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Synopsis

Online Marketing Certified Professionals

Episodes

  • Conversion Optimization Practices with Talia Wolf

    Conversion Optimization Practices with Talia Wolf

    14/02/2021 Duration: 20min

    What does a conversion optimization professional need to know?  Talia Wolf, Founder and Chief Optimizer at GetUplift discusses thank you pages, AB testing, persona mapping, and how to understand what makes our customers take the next step in the buying journey.  The OMCP Podcast is where top authors and industry leaders share authoritative practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get … Conversion Optimization Practices with Talia Wolf Read More » The post Conversion Optimization Practices with Talia Wolf appeared first on OMCP.

  • Digital Marketing Course Comparison LinkedIn Learning

    Digital Marketing Course Comparison LinkedIn Learning

    18/12/2019 Duration: 19min

    Which digital marketing course should you chose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special training series, we interview the leaders of seven digital marketing course providers to learn the differences. In this episode, Mordy Golding, Director of Content for LinkedIn Learning […] The post Digital Marketing Course Comparison LinkedIn Learning appeared first on OMCP.

  • SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

    SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

    15/11/2019 Duration: 27min

    SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it?  What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also […] The post SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

  • Digital Marketing Course Comparison – Circus Street

    Digital Marketing Course Comparison – Circus Street

    16/10/2019 Duration: 23min

    Which digital marketing course should you chose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this short series, we interview the leaders of five digital marketing course providers to learn the differences. Richard Townsend, CEO of Circus Street was kind enough to sit with […] The post Digital Marketing Course Comparison – Circus Street appeared first on OMCP.

  • Digital Marketing Course Comparison Jump Digital

    Digital Marketing Course Comparison Jump Digital

    01/10/2019 Duration: 16min

    Which digital marketing course should you chose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Fall 2019 series, we interview the leaders of five digital marketing course providers to learn the differences. In this episode, industry veteran and Jump Digital Founder Alex Clyne […] The post Digital Marketing Course Comparison Jump Digital appeared first on OMCP.

  • Digital Marketing Course Comparison Simplilearn

    Digital Marketing Course Comparison Simplilearn

    23/09/2019 Duration: 23min

    Which digital marketing course should you chose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Fall 2019 series, we interview the leaders of five digital marketing course providers to learn the differences. Mark Moran, the Chief Marketing Officer with Simplilearn shared what to […] The post Digital Marketing Course Comparison Simplilearn appeared first on OMCP.

  • Digital Marketing Course Comparison MindEdge

    Digital Marketing Course Comparison MindEdge

    19/09/2019 Duration: 15min

    Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” For Fall 2019, OMCP interviews the leaders of five digital marketing course providers to learn the differences. We interviewed Jefferson Flanders, President and CEO of MindEdge Learning who shared what […] The post Digital Marketing Course Comparison MindEdge appeared first on OMCP.

  • Digital Marketing Course Comparison Boot Camp Digital

    Digital Marketing Course Comparison Boot Camp Digital

    11/09/2019 Duration: 25min

    Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” For Fall 2019, OMCP interviews the leaders of five digital marketing course providers to learn the differences. We start with the most recent to earn OMCP approval, Boot Camp Digital. […] The post Digital Marketing Course Comparison Boot Camp Digital appeared first on OMCP.

  • Digital Marketing Course Comparison – Duke University

    Digital Marketing Course Comparison – Duke University

    20/08/2019 Duration: 24min

    Meredith Gray Stone, Program Manager, Professional Certificate Programs at Duke University, was kind enough to sit with us and share what the industry can expect from the Duke University Digital Marketing Programs. The post Digital Marketing Course Comparison – Duke University appeared first on OMCP.

  • Digital Marketing Skills for the 21st Century

    Digital Marketing Skills for the 21st Century

    27/02/2019 Duration: 01h04min

    Podcast with Matt Bailey Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins. This episode is  brought to you by:  MindEdge.  MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing […] The post Digital Marketing Skills for the 21st Century appeared first on OMCP.

  • Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

    Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

    17/07/2018 Duration: 30min

    SEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice.  Your page must engage.  And search engines are getting better at deciding what types of pages will best serve the searchers.  But how can we know what searchers are expecting?      Find out […] The post Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

  • Best Practices for Digital Advertising Targeting with Marty Weintraub

    Best Practices for Digital Advertising Targeting with Marty Weintraub

    13/06/2017 Duration: 56min

    Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms.    Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen.   Tie in personas and influencers and you’ll surpass your competitors in market acquisition. […] The post Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

  • Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP

    Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP

    18/05/2017 Duration: 37min

    Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters?  When is it time to scale creatives?  What is the hidden problem when switching vendors?   Author/Expert Kevin Ryan walks OMCP through  five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: […] The post Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

  • Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast

    Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast

    09/05/2017 Duration: 18min

    SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain?  When is it time to use rel=canonical or submit new sitemaps during a domain move?  Switching domains can be a terrifying process–for good reason.  One misstep and the search engines might follow our bad instructions. Author and SEO […] The post Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast appeared first on OMCP.

  • Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising

    Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising

    26/04/2017 Duration: 21min

    PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out […] The post Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising appeared first on OMCP.

  • Social Messaging with Jennifer Evans Cario – Online Marketing Best Practices Podcast from OMCP

    Social Messaging with Jennifer Evans Cario – Online Marketing Best Practices Podcast from OMCP

    13/04/2017 Duration: 19min

    Social Messaging: Best Practices for Getting Your Messages Shared When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast. This episode […] The post Social Messaging with Jennifer Evans Cario – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

  • Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP

    Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP

    27/03/2017 Duration: 32min

    How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The […] The post Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

  • Content Marketing Video Part II with Greg Jarboe Twitter Facebook Snapchat – Online Marketing Best Practices Podcast from OMCP

    Content Marketing Video Part II with Greg Jarboe Twitter Facebook Snapchat – Online Marketing Best Practices Podcast from OMCP

    21/02/2017 Duration: 27min

    Shoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative […] The post Content Marketing Video Part II with Greg Jarboe Twitter Facebook Snapchat – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

  • SEO Keyword Research with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

    SEO Keyword Research with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

    06/12/2016

    What are the core practices for choosing keywords for your SEO campaigns?  What are the resources we should focus on?  Author expert Matt Bailey shares SEO best practices for keyword research in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which […] The post SEO Keyword Research with Matt Bailey – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

  • Content Marketing Video Optimization on YouTube with Greg Jarboe – Online Marketing Best Practices Podcast from OMCP

    Content Marketing Video Optimization on YouTube with Greg Jarboe – Online Marketing Best Practices Podcast from OMCP

    05/12/2016

    What are the core practices for video marketing?  How do we optimize for discovery, watch time, and shares?  How do we engage influencers?  Author expert Greg Jarboe shares video marketing best practices in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which […] The post Content Marketing Video Optimization on YouTube with Greg Jarboe – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

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