Art Fair Artists Success Show



Art fairs are our business. If they are your business, too, tune in for all the news and insider tips about the nation's top juried art fairs and craft shows.The Art Fair Success Show is hosted by Connie Mettler, publisher of and


  • Protecting Your Event - Q  A for Show Organizers

    Protecting Your Event - Q & A for Show Organizers

    10/09/2020 Duration: 55min

    With each passing day of the pandemic more attention is paid to avoiding risk in our personal lives and also at the events we plan where you can expect thousands of people in attendance. This session is directed at show directors to help them prepare for their events. Chris Van Leeuwen, Vice President for Business Development for Veracity Insurance, joins the podcast to answer your questions about liability, property damage, loss and accident insurance that protects you against third-party claims that arise out of your business operations. His company offers the targeted insurance policies developed to insure events and shows, Artists, Craftsmen and Tradesmen Insurance, popularly known as ACT. This is a call in show specifically for promotors share their concerns about being protected.

  • Protecting Your Business - a Q  A Session

    Protecting Your Business - a Q & A Session

    27/08/2020 Duration: 01h00s

    Hopefully by this time we have all settled into the Covid-19 lifestyle that has so disrupted our lives and you've adapted to the new normal life of an art who used to participate in art fairs. It may be time to assess the business part of your life as an artist. Do you sell your art online for the world to find? Or are you selling at shows and galleries throughout the year? No matter the case, Artists, Crafters, and Tradesmen Insurance, also known as ACT, can help ease the burden of finding the right insurance for your needs.  Chris Van Leeuwen, Vice President of Business Development for Veracity Insurance, joins the podcast to answer your questions about  liability, property damage, loss and accident insurance that protects you against third-party claims that arise out of your business operations. This is an artist question and answer episode. We answer your questions about protecting your business.      

  • Just $2? and its aftermath

    "Just $2"? and its aftermath

    14/08/2020 Duration: 17min

    Listen as we draw the names for the prizes in the "Just $2" fundraising.  In place of our annual Pledge Drive this year we are figuratively "passing the collection plate", asking for support for our art fair websites,,,, and  Some of our friends have donated prizes. Using we'll draw the names of the winners. The prizes are:  from Flourish Displays, a $300 gift certificatePhotographer & all round good guy who has helped so many of us Larry Berman is donating $200 worth of special expertise and his photography servicesFranklin Piuck of is donating four 15 minute private website review Zoom sessions. You remember Frank, he did two website podcasts with me and a Zoom meeting to help artists get those websites working.    

  • Pinterest: Can I Use it to Sell Art?

    Pinterest: Can I Use it to Sell Art?

    25/06/2020 Duration: 01h00s

    Part V: Marketing Art Through Social Media/Pinterest The Pinterest social media platform with over 335 million users could just be the missing piece of your social media marketing plan. Using its tools it will help you can hone your sales strategy to build a following. 28 Pinterest Statistics Marketers Should Know in 2020: There are more than 2 billion searches on Pinterest every month. 600 million of Pinterest's monthly searches are visual High-income households are twice as likely to use Pinterest than low-income households.  Our guest Brian Reagan: "Pinterest is a gateway to my website that I can't duplicate with any other social media outlet. Before I kicked up Pinterest, I really didn't have a national audience.  I was limited to the individuals that we have met doing events in Ohio, Michigan, and Indiana. I am getting eyeballs that would never have found my website." More about Brian and his business:  Website:  | NEW Pinterest: bhpltdohio0107 | Facebook: bhpltdohio | Instagram: br

  • Instagram: How Can I Use it to Sell Art?

    Instagram: How Can I Use it to Sell Art?

    18/06/2020 Duration: 01h16min

    Part IV -  Marketing Art Through Social Media: Instagram Instagram is a photo and video-sharing networking service owned by Facebook. The app allows users to upload media and the posts can be shared publicly or with pre-approved followers. Users browse other users' content by tags and locations, and view trending content. Users can like photos and follow other users to add their content to a feed."  It has over a billion users. Because Instagram is all images and videos it is a perfect tool for artists to showcase their work and develop followers.  OUr guests: Catherine Freshley is an  painter from Portland, OR. She is dedicated to disproving the starving artist stereotype. Her Instagram followers appreciate her candid approach to talking about the business side of being an artist besides appreciating her art.Jay McDougall is a contemporary wood sculptor from Minnesota with a long history of exhibiting at the nation's best art festivals. In recent months in order to continue to earn his living with his art

  • Facebook: Can it Help You Sell Your Art?

    Facebook: Can it Help You Sell Your Art?

    11/06/2020 Duration: 01h04min

    Part III: Using Facebook to Sell Art Facebook is an online social media and social networking service with with more than 2 billion users worldwide. Wow! Bigger than any art fair I've ever attended, but what can it do for you as a business tool? Can you turn all those members into customers. Or, how about .1% of them. Would that work? This is an artist driven podcast with input from three artists who have experience on the platform: Richard Sullivan from Naples, FL, who says he has "literally been to Facebook College. I know it sounds crazy but they have spent countless hours working with me."Erik Jensen from Utah, who uses his very tech savvy skills to sell his art, created from computer keys, from his website and interconnected Facebook and Instagram accountsDawn Wilson, a high altitude and high latitude photographer and writer from Estes Park, CO, who integrates her website, Facebook and Instagram to manage her sales and serve as president-elect of the North American Nature Photography Association.  With

  • Etsy? Is it a Fit for My Art?

    Etsy? Is it a Fit for My Art?

    04/06/2020 Duration: 01h07min

    Part II: Using social Media to Sell Art/Etsy Etsy is an e-commerce website focused on handmade or vintage items and craft supplies founded in 2005. It is a global online marketplace, where people come together to make, sell, buy, and collect unique items and supports independent creators. Will it work for you? Successful Etsy sellers share their information to help you decide whether or not Etsy is the place for you.  David Klenk is a custom furniture maker who has increased visits to his Etsy page by linking it to my product photo pins on Pinterest. He has not done a craft show or trade show since 2016. My first online sale was in 2006. I sell between $40,000 and $70,000 per year online. Jackie Kaufman selling on Etsy since 2008 has two shops, a long established jewelry business and a newer shop with prints. She  successfully uses her social media posts on both Facebook and Instagram to bring customers to her Etsy Shops to be able to sell worldwide." Callers and comments explore the why/why not to use E

  • Can a Website Contribute to Art Sales?

    Can a Website Contribute to Art Sales?

    21/05/2020 Duration: 01h06min

    Can a website bring you sales of your fine art or craft? Six artists join in a roundtable talk about their experiences. Their work ranges from small items (hand made soaps and associated products to $5000+ oil paintings.) Your work undoubtedly will fit into this continuum. Some of our guests:  Kathleen Eaton, www.eatonart.comCat Tesla, www.artbycat.comStephanie Wheat, www.rebellionbags.comBarbara Bloom, https://imagesinbloom.comLucy Kelly, Expect questions from the audience.

  • What is SEO? Everything you ever wanted to know

    What is SEO? Everything you ever wanted to know

    14/05/2020 Duration: 01h25min

    Part IV of a series -- building that website and making it work for you. Scott Fox, a financial and self-help author, specializing in entrepreneurship and startup company advice joins us to answer questions about SEO (search engine optimization) and why it makes a difference to you and your website. He is the author of 3 best-selling books, including Click Millionaires: Work Less, Live More with an Internet Lifestyle Business You Love, full of easy to follow direction on how you can use the Internet to build a sustainable business.         

  • Website Building #2 - Review your site with an expert

    Website Building #2 - Review your site with an expert

    30/04/2020 Duration: 01h17min

    A solidly functional website can change your life. It is the art fair that never closes. It can reconnect you with a former collector of your work and expose it to a worldwide audience. It opens the door very wide to new opportunities and has the potential to change your life. Did you hire a designer to create your site and now it is complete? Or maybe you did it yourself and it is nagging at you for attention again. Facing the fact that a website is never finished is one of the less pleasant facts of life. If you want your site to do its job (market/sell your art) then that requires regular refinements and updates, and sometimes a drastic overhaul. This podcast focuses on examining your existing website. Some of the topics: Is your site up to date?   What are the standards you need to meet?Should you modify it to match the current design style?Does your site fit your marketing plan? Is it geared to your target customers?How big should it be?Should it be a store?How often should you update?How often shoul

  • Website Building 101 - Lets Do This

    Website Building 101 - Let's Do This

    23/04/2020 Duration: 01h12min

    Part 1 of 2 episodes: Time is up. Get online or get out. We find ourselves comfortable right where we are. We’d rather suffer a little less than try new things.  This happened to me today (4/21/20):  there is an artist's work that I've always loved and decided to go shopping today to check it out and perhaps buy a piece. Yes, there was a website, but not updated since 2018, and no way to make that purchase.  Is this you? Is it time to finally get this done?  If you have never built a site before, there are things that matter that you won't have any reason to think about.  This podcast will get you started with the basics and will sort out the options that have been holding you back.  Our guest is veteran web designer Franklin Piuck,, Web Design for the Arts and Small Business. His own interests and contacts have caused him to develop a customer base largely involved in fine arts, designer crafts, and specialized antiques and collectibles. We'll start with the basics: Social Media, Websit

  • Artists Apply for Unemployment Insurance - How I did It

    Artists Apply for Unemployment Insurance - How I did It

    17/04/2020 Duration: 01h14min

    Part 3: Let's apply for unemployment. A panel of artists share their experiences on the application process.  The CARES Act expands states’ ability to provide unemployment insurance for workers impacted by the pandemic, including workers who are not ordinarily eligible for unemployment benefits.To receive unemployment insurance benefits, you need to file a claim with the unemployment insurance program in the state where you worked. Depending on the state, claims may be filed in person, by telephone, or online. You should contact your state's unemployment insurance program as soon as possibleGenerally, you should file your claim with the state where you worked. When you file a claim, you will be asked for information, such as addresses and dates of your former employment. To make sure your claim is not delayed, be sure to give complete and correct information.Find the contact information for your state's unemployment office to start your claim. Guests are Carroll Swayze (FL), Lula Castillo (NY), Jane Pellicc

  • Part 2: Lets Do This! Apply for the PPP

    Part 2: Let's Do This! Apply for the PPP

    16/04/2020 Duration: 01h04min

    Let's do this together - apply for the PPP The CARES Act offers several programs to help small business people. The Payroll Protection Program (PPP) Loans are intended for small businesses to use to maintain payroll and cover other business expenses during the COVID crisis. All or part of the loan will be forgivable. These loans are available to sole proprietors and self-employed workers. Helping us out is Elaine Grogan Luttrull, Minerva Financial Arts, an accredited CPA in Columbus, OH. Elaine is a financial counselor whose mission is educating artists in their businesses. PPP Applications are made through a bank.  Applications opened on April 10 for independent contractors. These may be “first come, first serve” although it is possible that additional funds will be appropriated in other bills. How to prepare to participate in the podcast: go online to your bank to see if they are a participants. (Mine is and it is a small bank in southern Michigan, so chances are yours is also). download the application

  • Lets Apply for the Disaster Loan Grant from the SBA

    Let's Apply for the Disaster Loan Grant from the SBA

    10/04/2020 Duration: 01h00s

    Are you eligible for disaster loan asssitance? Probably? Maybe? Together we'll find out. Host Connie Mettler from Art Fair Calendar/Art Fair Insiders and "volunteers from the audience" (Art Fair Insiders Admin, Meg Mettler, and artist Stephanie Wheat of Rebellion Bags in Chicago) log into the Small Business Administration site to apply: ( We invite you to not only listen to the podcast, but to click that SBA link also and fill out the form as we go through it. This will definitely qualify as social distancing. Later we'll share the results. Ready?    

  • How Artists Can Apply for Economic Relief

    How Artists Can Apply for Economic Relief

    06/04/2020 Duration: 01h04min

    ArtFest Fort Myers under Executive Director Sharon McAllister's leadership, has initiated a plan to act as a clearinghouse to help artists interpret and access the financial services established under the new CARES Act. The law is meant to address the economic fallout of the 2020 coronavirus pandemic in the United States. Sharon is joined by professional accountant John Brodie of Comprehensive Accounting in metro Detroit. The CARES act includes SBA Economic Disaster loans and grants, a payroll protection plan and access to unemployment benefits to small businesses and individuals.  Some of its individual facets are SBA Economic Injury Disaster Loans, a Payroll Protection Plan and unemployment benefits. What you will learn: how the act supports small businesseshow and where to apply for the various programswho is eligible and what determines that eligibility We know that artists are receiving information from many sources. This is a fluid situation and we intend to share information with you that we receive

  • In it for the Long Run - True Stories from Hippie

    In it for the Long Run - True Stories from Hippie

    30/03/2020 Duration: 56min

    Of course it isn't a job, nor a vocation, its in your bones and defines who you are. Luckily we live in a country where there is room to change and the legal means of doing so. Start out as an engineer, a pot dealer, a social worker, a biologist and one day you're standing in a tent in a park in Alabama and people are not only handing you compliments on your work but money too. Many people in this business say "I don't know how to do anything else, no one would hire me." Meet Jack Stoddart known these days as someone who is one of the "wrong people doing the right thing." Hippie Jack traveled (with his family) to art fairs for many years. Presenty he is a music festival producer on his central Tennessee farm. The Stoddart kids are selling work at art fairs themselves these days. Just like everyone else their lives have been upended by Covid-19. No concerts, no art fairs. What happens next? We talk about when things come crashing down and tell stories about what he believes are the important things, includin

  • Show Organizers  Coronavirus - What Do You Do?

    Show Organizers & Coronavirus - What Do You Do?

    23/03/2020 Duration: 01h04min

    How are you feeling? I am totally enervated and concerned about the future of art festivals, not only in the short term but in the long run. I'm hearing from artists and reading comments on about "what next?" and I have to take some action. This exhaustion leads down a dire path. My answer: let's talk. Art show directors come together to discuss cancellations, refunds, rescheduling and the disruption to our business and what they are doing to keep their events and artists income alive for another day. The first responders to our call for a panel, you'll hear from: Karen Delhey, Executive Director, The Guild of Artists & Artisans (Ann Arbor); Anne Curran, Executive Director, Armonk Outdoor Art Show (Armonk, NY); Jean Hungiville, President/CEO, Tarpon Springs Chamber of Commerce (FL); Amy Amdur, CEO and President Amdur Productions (Chicago area) and Mark Loeb of Integrity Shows (metro Detroit).  The jumping off point: "I live in Massachusetts and do shows throughout the northeast, fr

  • All You Ever Wanted to Know about an Art Fair Jury

    All You Ever Wanted to Know about an Art Fair Jury

    24/02/2020 Duration: 01h01min

    The two most important things about earning a living in the art fair business: Getting into the eventHaving work that people will buy once you're there  Co-host, Cindy Lerick, joins Connie Mettler for a nuts and bolts discussion about the jury process for art festivals. Cindy is one of the only show directors who has managed 4 major shows, Uptown in Minneapolis, Main Street in Fort Worth, the Saint Louis Art Fair and the Sausalito Arts Festivals. In addition for many years she has traveled to event's juries for ZAPP to be a Tech help. There are many variables from show to show. Most show directors don’t know how others shows run their jury. Some have plenty of discussion, some have none, some have no directions given to the jurors. Scoring systems, projection, length of time, selection of jurors, there is no standard. We'll explore some of these variances. A few topics we'll address: What is the difference between a projection jury and monitor jury?How the jury ties into the show's lookWho is the competitio

  • Winners of the 2019 Best Art Fairs

    Winners of the 2019 Best Art Fairs

    13/12/2019 Duration: 40min has tallied all the votes in our 2019 Best Art Fair survey (8th Annual). We had a record number of participants reporting in the favorites. The goal of the survey is to encourage "art fair tourism", bringing art lovers "52 Weeks of Art Fairs", coast to coast.  There were many changes in the Top Ten this year with new events entering the ranks. Please listen as we speak with the art fair directors from those events (it's a secret who they are at the moment) and ask them this question: "What is special about your event that would bring people to travel to attend? Give up a day or more to be on the streets of your city?" Then -- we'll announce the Top Ten. This will be informative and upbeat especially as we all need good news!'s mission is to promote the American tradition of art fairs by showcasing events where art collectors find hand-crafted, one-of-a-kind fine work and encourage the interaction of client and creator. 

  • Why Ill Be Showing My Art at Artists  Charities in November

    Why I'll Be Showing My Art at Artists & Charities in November

    09/09/2019 Duration: 34min

    Part III of a series to understand the operations of creating a new art show. Artists and Charities Hand in Hand will host its inaugural event on November 2 and 3, 2019, at the Palm Beach Convention Center in W. Palm Beach, Florida. One of the biggest challenges of promoting a new event is finding exhibitors who will take a chance that it will be successful and lead on to year 2. Two artists who will be participating:  Amy Reshefsky, from Florida and Quebec, who works in multiple media who has worked with the show organizer, Ingrid Robinson, at several other events and is well known in the Palm Beach vicinity.  H. Allen Benowitz, a self-educated photographer from North Carolina. Invited by the Sheik to photo journal an international festival in Morocco/ His work has appeared in many Florida publications and he participated in Art Basel and many Florida art festivals.   Then you have to make the event's name known in the community and get publicity. Rickie Leiter, of the, a blogger and pod

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