Brand Perfect

Informações:

Synopsis

Brand Perfect® by Monotype helps brands understand how technology and design influence people. Visit http://brandperfect.org for free features and reports.

Episodes

  • Origin stories – growing ideas

    Origin stories – growing ideas

    17/03/2015 Duration: 06min

    Every brand starts as an idea. There’s no such thing as a clear path from that idea to global success, but origin stories, from Angry Birds to Zumba, hold a particular interest for everyone who has ever thought up a product or sketched a design…

  • Brands, tech and celebrities: perfect partners?

    Brands, tech and celebrities: perfect partners?

    24/02/2015 Duration: 06min

    Today's major tech launches abound with brand tie-ins and celebrity speakers. A good fit between technology brand and partner makes sense, but the strategy is not without its pitfalls. By David Nield, read by Gwendolyn Steele.

  • What can branding learn from Lady Chatterley?

    What can branding learn from Lady Chatterley?

    05/02/2015 Duration: 08min

    "Sherlock Holmes may be a genius, but his staff training programme leaves a lot to be desired." Aliya Whiteley considers what lessons big brands in the digital age can pick up from some literary classics…

  • The responsive web should go beyond design

    The responsive web should go beyond design

    21/01/2015 Duration: 03min

    The responsive web should go beyond design, and the concept should be embraced by content producers and brands themselves, with adaptive experiences driven by functionality and written communication as well as aesthetics…

  • Promoting Happiness

    Promoting Happiness

    25/11/2014 Duration: 07min

    Pharrell Williams told us all recently that happiness is the truth. It is also a really good thing for brands if they can get themselves associated with it…

  • YouTube: Awakening the sleeping giant

    YouTube: Awakening the sleeping giant

    18/11/2014 Duration: 05min

    YouTube has been a fixture of the internet since its formation back in 2005. Its astonishing growth has been just the beginning. As active monthly users hit one billion, Google has decided to awaken its sleeping giant…

  • Graphic displays in flight

    Graphic displays in flight

    13/11/2014 Duration: 08min

    In this Brand Perfect feature originally published on Wired.co.uk, Dave Cochrane leans on his experiences as a navigator in the RAF and Royal Navy, and on his current work as a design lecturer to consider the importance of graphic displays and type in aviation piloting systems…

  • Stunt advertising

    Stunt advertising

    12/11/2014 Duration: 07min

    The ice-bucket challenge was just the latest in a long line of stunt-led ad campaigns that have been supercharged by social media. In this essay read by Kathryn Ayres, advertising journalist Eliza Williams traces their development…

  • A question of the semantic web

    A question of the semantic web

    21/10/2014 Duration: 05min

    The semantic web hasn't happened in a rush, or with fanfare, but the beginnings of semantic interoperability are here, with hashtags and Apple's Siri leading the way. Data management expert Aliya Whiteley looks at what this means for brands…

  • 3D print: has reality caught up with the hype?

    3D print: has reality caught up with the hype?

    23/09/2014 Duration: 07min

    Written by David Nield Read by Emma Rugg Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/734-3d-print-has-reality-caught-up-with-the-hype

  • How digital is changing what we eat

    How digital is changing what we eat

    19/09/2014 Duration: 07min

    Written by Julia Errens Read by Emma Rugg Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/718-how-digital-changing-eat

  • In-game advertising

    In-game advertising

    15/09/2014 Duration: 11min

    Written and read by Aliya Whiteley Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/672-in-game-advertising

  • Free schools for all

    Free schools for all

    15/09/2014 Duration: 04min

    Written and read by Dave Cochrane Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/613-free-schools-for-all

  • The rise of the brand librarian

    The rise of the brand librarian

    09/09/2014 Duration: 05min

    Written and read by Aliya Whiteley Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/526-the-rise-of-the-brand-librarian

  • Are you experienced?

    Are you experienced?

    01/09/2014 Duration: 05min

    Written and read by Neil Ayres Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/528-are-you-user-experience-words-design-interface

  • How can brands join the internet of things?

    How can brands join the internet of things?

    14/08/2014 Duration: 09min

    Written by Angus Montgomery Read by Emma Rugg Originally published on Brand Perfect: http://brandperfect.org/index.php/editorial/articles/728-how-can-brands-join-the-internet-of-things