Digital Tenet - A Digital Business Podcast

Having a positive reputation is essential to drawing new people toward your brand. By providing positive content with followers on the internet, you protect yourself from negative reviews or channels that might hurt the brand's overall image. In today's shorty, we talk about several useful aspects of online promoting that can help strengthen your content while driving away potentially harmful channels that would otherwise harm your reputation.

Success isn't always measured by the numerical accumulation of likes or follows. Sometimes, simply looking at your share of voice via frequency of mention or searching for keywords related to your product let you know a great deal more about the ranges your channels are reaching. In this episode we aim to discuss what to look for in your social channels and briefly mention some ways to identify the key metrics for your product.

Often times in the marketing world our voices have trouble penetrating a vast web dominated by larger, more experienced business holders. Finding the time and resources to have your voice heard can prove difficult when shadowed by the arsenal some of these companies employ. Today we identify and address the techniques smaller business marketers can utilize to effectively capture the attention of audiences in a vastly populated market.

Every year, SalesForce releases a report call the “State of Marketing“. They survey thousands of marketers and compile the findings into a content heavy report. This year, the goal of the survey was to understand: 1. Trends influencing and changing the role of marketing. 2. How different marketing teams approach marketing intelligence and customer experience 3. New developments in the digital business and marketing industry.

We spend a lot of money, resources and time on marketing. There are many different marketing tactics and channels including seo, ppc, offline advertising, events and tradeshows. The question is how do you understand which marketing channel is most effective or what combination of channels should you invest your time and money on. In this show, we will answer some of the most pressing questions a digital business marketer has and share our experience.

Do you have a great idea on how to improve results, reduce cost or optimize organizational processes? Do you think your idea is worth sharing and has a potential to benefit your organization? Are you holding back because you don't know how to talk about your idea to your boss or peers? In this show, we will discuss quick tips and strategies to take your idea from thoughts to reality. We will share proven methods to manifest your ideas.

There are lots of misconceptions about the role of a marketer. We are educated by mass media to believe that marketer's role is only limited to marketing products and services. This is far from truth as we will explore the difference roles a marketer plays inside the organization and how marketing is becoming a critical segment of business.

If you are looking to start a new business or grow an exiting business you will have to know how to market using free vs paid channels. In this show, we will discuss the difference between organic and paid marketing. We will share quick tips and strategies for someone to understand how to use various marketing methods for your business success.

If you lead marketing organization or are responsible for the marketing budget then you will always get asked "what is our optimal marketing budget". In this short podcast we will answer some of the basics of how to figure out your marketing budget needs and also have a clear understanding of how to communicate this to others.

You don't need a large budget to drive customers to your business or your digital properties. In this short podcast, we will share few tips on how to promote your business with no marketing using internal influencers, organic channels and creative ways. We have done it so you can do it as well.

If you are still not using social media for your business then you are missing out on the opportunity to engage with your buyers, prospects, customers and like minded individuals. This short podcast (shorty) quickly answers your question on whether you should use Twitter for business.

Digital marketing is one of the fastest growing profession. Analyst data shows a triple digital growth in digital spending. There are 2000+ marketing technology software solutions on planet and the martech industry is growing at exponential rate. This is a perfect storm for those seeking a digital marketing career. Join us to learn all you need to know to start a solid digital marketing or digital analytics career. Even if you are an existing digital marketing professional you can benefit from our knowledge to thrive and take your career to the next level.