Lystn: The Catalyst Marketing

This week we feature Alex Jackiw, CPM – President of Milhaus Management. Join us as we uncover key new trends, tips for creating engagement with residents and staff members, and thought leaders you will surely want to start following. It isn’t often we get to openly speak to a leader who has paved innovation for 40 years in this industry. Thank you, Alex, for your time and sharing your expertise.

Join us this week as we interview Mindy Price, Vice President of Sales for J Turner Research. Mindy has over 20 years of experience in the real estate industry, including being a radio show host for Real Estate Roundtable, owning apartment communities, being part of large property management organizations, and now serving as a supplier partner. In this episode, you will discover the power of reputation management, how online reviews serve as the front door to the customer experience, and hear a few key stats from J Turner Research. Don’t miss out on this information-packed episode to help you better understand how reputation management is key to success in this industry.

Join us this week to discover the power of creating a positive resident experience with the use of stories. In this episode, we feature Anna Singleton Geary, President of Show My Property TV. She starts by sharing a bit about her journey from England to the United States. Anna was a TV producer, TV host, and in the entertainment industry. She discovered an opportunity in the multifamily industry and formed the Show My Property brand. Since its formation, her team has produced movie-like videos for properties, introduced virtual reality, and formed a social media method that will surely shape new trends for the industry. Don’t miss out on this information-packed episode to help you garner new ideas to increase your resident retention and attract new residents in fun and unique ways.

Interview with Lori Webb, Director of Marketing for Wood Residential shares how reputation management and the customer experience can positively or negatively impact resident retention. Plus glean insights into new social media trends for apartment marketing, how she promotes new developments, and even a few examples of her personal podcast faves.

In today’s podcast we have brought in Ashley Carter, Reputation Management Specialist here at Catalyst. This will be an interview style format where Josh Jennings, our Interactive Manager, will be speaking with Ashley about the relationship between reputation services and SEO. Online reviews showing up in local search results are just a few of the ways that we measure our success in the industry, and we hope that you can take something away for your business from this episode.

There’s one thing you can always depend on in multifamily leasing: Leases will expire. So what can you do to ensure residents want to stay at the end of their initial lease term? Sure, there are offers you can throw at people or rest assured that someone else will come along to take their spot, but at the end of the day, the best customer you have is already your customer. We’ve outlined some of the top things you can do to keep your customers happy and living at your community for years to come.

In this episode we have brought in Melissa Cornine, Media and Research Manager here at Catalyst. This will be an interview style format where Josh Jennings, our Interactive Manager, will be speaking with Melissa about the strategy behind our services. Ad placement and tracking results are just a few of the ways that we measure our success in the industry, and we hope that you can take something away for your business from this episode.

In this episode, we talk about search engine optimization, and simply how we helped a client increase their ranking and appear in Google search results. To help explain this further we have brought in Josh Jennings, Interactive Manager here at Catalyst to answer several questions about the process. SEO is important for your business to have a digital presence that prospects can easily find when searching for keywords or phrases that relate to what your business offers. Listen to episode 3 to find out more!

We're talking brands in this episode: what they are, how we define them, and what it takes to build a remarkable brand. Our creative team joins us to discuss our branding process. Welcome Lauren Goodman and Kendra Spaw! They let us in on their research strategies, brainstorming ideas, and what intangible elements go into making a solid brand. To check out the case studies we talked about in today's episode, go to http://thelyst.com/blog/case-studies/ to find all of our past work and successes.

Today, we're sharing the story of Catalyst, our awesome President Jamie Matusek, and an exclusive offer to enter our 10k giveaway. Learn about the beginnings of Catalyst and what we strive to give our clients on a daily basis. Want to win a $10,000 Branding Giveaway from us?! Go tell us your story on thelyst.com/tenyears and you'll be entered to win a branding packaged valued at $10,000. We're also giving away 10 logo design packages worth $1k each. Go to thelyst.com/tenyears to tell us your story. We're Catalyst! A marketing firm in Austin, Texas, focused on the real estate, student housing, multi-family and residential markets. We're known for our creative campaigns and integrated strategies and want to share the insights from our firm with you! Follow us on Facebook, Twitter, and LinkedIn for updates on the team and this podcast.