Podcast Talent Coach

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Synopsis

The Podcast Talent Coach

Episodes

  • How To Improve Your Next Podcast Interview – PTC 340

    12/06/2021 Duration: 24min

    On this episode, I want to teach you how to create powerful podcast interviews like the pros. There are a few adjustments you can make to create a better interview. REASONS There are many reasons we interview guests on our podcasts. They are content experts They know more than we do Guests add depth to the conversation Interviews can expose your show to others Interviews can cross-promote your products Guests add additional content to your show If you are like me when I started, you probably feel a bit overwhelmed. I felt like I was a kid playing dress-up. Did I really belong with the professional interviewers? I wasn't big time. Impostor syndrome was definitely kicking in. You can learn how to be be more confident and create a better interview. We can avoid making fools of ourselves We can battle the impostor syndrome We can look smarter by surrounding ourselves with smarter people With just a few adjustments, you can take your podcast interview to a whole new level. Here are 7 twea

  • Great Podcast Examples – PTC 339

    05/06/2021 Duration: 23min

    On the show today, I want to give you a few podcast examples that will help you in various areas of your show. These are podcasts that I feel do many things well that you can model. We will also talk about a few of my past episodes. After over 330 podcast episodes, you and I have discussed quite a few topics. I looked at my stats the other day and pulled up my 6 most popular shows. If you are looking for the episodes that have had the most impact, you can give these a listen to help you on your podcast journey as well. You can find a link to all of these podcasts in the show notes at www.PodcastTalentCoach.com/examples. THE BEST Picking the best is always subjective. What I like you may not. That's the great thing about podcasting. If you don't like one host or show, you can probably find a dozen other shows on the same subject. The quality of podcast examples depends on the niche and your tastes. Just like radio formats. One size definitely does NOT fit all. I will give you a few that I feel do well in parti

  • 6 Steps To Start A Podcast – PTC 338

    29/05/2021 Duration: 28min

    If you want to start a podcast, don't make it harder than it needs to be. Follow these 6 steps and you can launch a podcast in 30 days. The first thing you need to remember is patients. FISH Download numbers are is like a fishing stories. The fish in the story is always bigger than the actual fish. Many podcasters twist the numbers and inflate their stats to make their downloads look better. A podcaster might say, "I am getting 3,000 downloads." That could be true. It could also be true that our podcaster is doing a daily show that gets 100 downloads with each episode. When added together, the show had 3,000 downloads total last month. The statistic is true, yet a bit misleading. Here is the truth. The median number of downloads for an episode is 121. Yes, not 1,210. One hundred twenty one. First, a math refresher before the details. To calculate the median, you stack up all of the numbers smallest to largest. The one right in the middle is the median number. This means 50% are higher and 50% are lower than t

  • Getting Started – Repurpose Your Podcast With Video – PTC 337

    22/05/2021 Duration: 01h05min

    When you repurpose your podcast with video, you can increase your reach. However, there are a few other really big reasons to be on video as well as audio. PODCAST First, understand that I love podcasting. If you are only going to be on one platform, podcasting it the obvious choice. There are three ways to share your content … video, audio or text. You can publish your content using blogs, YouTube videos and podcasting. There is one way I feel is best, and you can probably guess which format that is. COMPETITION Today, there are about 600 million blogs in the world today (Statista). When was the last time you read a blog on a regular basis? In the video space, you are competing with 31 million different YouTube channels, 50 million content creators and 1.3 billion YouTube videos (YouTube). YouTube also keeps changing the algorithm which makes it incredibly hard to get your videos to go viral. It is hard to stand out and get noticed. However, there are fewer than 2 million podcasts right now. Only about half

  • 7 Tips To Help You Like Your Voice – PTC 336

    16/05/2021 Duration: 22min

    Most people do not like the sound of their own voice. It is natural and quite common. Don't let it get in your way. When we hear ourselves, the Impostor Syndrome starts to kick in. On a coaching call the other night, we were talking about reviewing your podcast in order to improve. The only way to improve your content is to listen to your shows like a listener. My client said she finds it difficult to listen to her podcast. She said it is uncomfortable. NATURAL It is quite natural to dislike the sound of your own voice when hearing a recorded version of it. When you talk, the bones in your head vibrate adding to the timbrance and qualities you naturally hear. When you hear a recording of your voice, those vibrations are absent. The bones in your head aren't vibrating. That causes your voice to sound different to you. The natural bone vibrations also make your voice bounce up and down like a cheesy DJ. You start doing some unnecessary acrobatics with your voice when you are wearing headphones. The bone vibrati

  • How To Leverage Interviews To Grow – PTC 335

    08/05/2021 Duration: 25min

    Interviews can add so much to your podcast and brand. You can benefit in many ways by leveraging interviews and guests when you look beyond the content. If you are looking for great guests and partners, you want to check out Collaborate. It is an event that is designed to connect people who want to work with each other. Regardless of your niche, you'll find someone that will make a great partner. Get registered at www.PodcastTalentCoach.com/collaborate. CONTENT Guests can add content to your show. That is the obvious benefit of interviews. You can create a great episode with much less preparation when you interview others. Your guest can offer information that it outside of your area of expertise. Guests can also provide different perspectives and approaches. They can provide info from their area of expertise that compliments your knowledge. You also don't need to prepare as much for an interview as you do for a solo show. Some guests overprepare. They know too much for the interview. When you know too much,

  • Double Your Audience – PTC 334

    02/05/2021 Duration: 21min

    When I talk with podcasters about their goals, they tell me they want to grow their audience. Today, I want to show you the exact steps you can use to double your audience. These are the exact steps I took last summer to double my downloads in four months. I also want to let you know that Collaborate is coming again. This is my favorite event of the year. Your chance to meet hundreds of potential partners. Get the details at www.PodcastTalentCoach.com/collaborate. UNCOMFORTABLE Before we get into the steps, you need to decide if you are really prepared to take the action necessary to grow your audience. Only you can decide if you will do the work. Everybody wants to lose weight. Few people are willing to do what it takes. The good news is growing your audience isn't as difficult as losing weight. It also won't take nearly as long. However, it will take discipline. It will also require you to get out of your comfort zone and try some things that may push your boundaries. Most of us consider ourselves introvert

  • Unique Podcast JV Approach – PTC 333

    24/04/2021 Duration: 37min

    One way to monetize your podcast is through joint venture or JV partnerships. When partners help each others grow and market, your audience and business can rapidly hit new levels. A joint venture in business is different than a JV partnership in online marketing and business. THE JV DIFFERENCE In business, a joint venture is a business entity that is created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies will typically create a joint venture for one of four different reasons. The businesses might look to gain access a new market. A joint venture could help the businesses gain scale efficiencies by combining assets and operations. This relationship could help share risk for major investments or projects. The companies might want to access skills and capabilities of the other company. When it comes to online marketing JV partnerships, some of these reasons hold true, but not all. For infopreneurs, the definition is a little more b

  • Overcoming 3 Podcast Growth Challenges – PTC 332

    18/04/2021 Duration: 27min

    Podcast growth isn't some secret. I realize many podcast gurus tell you they have the magic formula. It isn't magic. Growth is a method. There are two ways to grow your downloads. Get more people to listen. Or, get people to listen more. There are three challenges podcasters face when developing podcast growth. Today, I want to help you overcome those challenges. MAKE IT EASY The first challenge most podcasters face is making podcast growth too complicated. The process is simple to understand. It is difficult to implement. Let's reverse engineer this process by starting with our goal of podcast growth. To grow your podcast, you need to get more people to listen to your podcast. That is pretty obvious. More people to listen is the easy part to understand. In order to get more people to listen, we need to get in front of potential listeners and invite them to the party. We need to tell them why our show is exactly what they are looking for and give them a real benefit to listening. If we want to get in front of

  • Interview Secrets – PTC 331

    10/04/2021 Duration: 21min

    This week many listeners sent me their questions when it comes to creating a great interview. On this episode, you'll get those answers to make your podcast interview more powerful and engaging. Here is the first question. I need help with getting interviews, when I send invites I don't get any response. - Stephen Aiken There are three steps to getting great guests. You need to have confidence, fish a lot, and get in their shoes. This just came up on a coaching call the other night with one of my laser coaching clients. He was also finding it difficult to get potential guests to respond. Your first step is to have confidence. Remember, you podcast is valuable exposure to your guest. Even if you have 100 listeners, that is still an audience of 100. Do you think your guest would like the opportunity to get on stage at a conference in front of 100 people? Probably so. If that is the case, why wouldn't they want to get on a podcast in front of 100 people? On top of that, your podcast will be around for years as l

  • [CASE STUDY] How A Hockey Podcast Drives Business – PTC 330

    03/04/2021 Duration: 55min

    The key to monetizing your podcast is determining exactly what your audience wants. Monetization is not built by getting your audience to buy what you have to sell. It is all about offering exactly what they want and are willing and able to pay to acquire. One of the most difficult classes I took while getting my Masters in Business Administration was Managerial Economics. In that class, we learned all of the nuances that affected the economics of business. At the end of the day, it still came down to supply and demand. At what price is the seller willing and able to offer the product or service? At what point does that line intersect the point at which the buyer is willing and able to buy the product or service being offered? That is what business is all about. If you are offering something that nobody wants, you'll find it difficult to sell anything. MARKET RESEARCH To figure out if your listners want what you have, ask them. Recruit a few dozen people in your niche and actually talk with them. Ask them abo

  • What You Need To Launch A Podcast – PTC 329

    27/03/2021 Duration: 26min

    Launching a podcast doesn't need to be difficult. Many gurus make you think it takes a lot of technical knowledge and magic powder. Today, I am going to show you how easy it can be to launch your podcast. Even if you have a podcast, you'll find some tips here today that will make it even easier for you to succeed. CHALLENGES Let's start with the challenges. There are 3 big challenges that coaches face as they try to build their podcast and audience. - They make it more complicated than it needs to be. - They don't have a roadmap - They don't know where to start Let's take these one at a time. KEEP IT SIMPLE Don't make it complicated. You don't need to be a tech guru to create a podcast. Start by recording your episode in audio software. Then, edit it. Editing a podcast is like editing a word document. Highlight and delete. If you need help here, go to www.PodcastTalentCoach.com/editing. Next, export the file as an .mp3. This is just like saving a document as a .pdf. Click "file" and "export". Some audio softw

  • How A Meathead Podcast Makes Money – PTC 328

    20/03/2021 Duration: 22min

    Podcasters often think you need to be a business coach or teach people how to make money online in order to make money with your podcast. That isn't the case. To make money with your podcast, you simply need a passionate, thirsty audience. Then, you need to be willing to take some smart chances until you find what works. Today, I want to show you a podcast that is less than a year old and well on their way to generating income with their podcast. Grab a pen and paper. You'll definitely want to take notes. FREE TRAINING Before we jump into it. Let me give you a great resource to help you make money with your podcast. If you don't have a mentor who can take your hand and walk you every step of the way to grow your audience and make money with your podcast, please go to www.PodcastTalentCoach.com/growth and join us for a free training to see if we can help you get some clarity, build a plan and reach your goals. Come join us as I present "6 Ways To Use Your Content To Attract Your Ideal Clients". On this free tr

  • Time Saving Podcast Production Tips – PTC 327

    13/03/2021 Duration: 27min

    Is your podcast production eating your entire week? Do you feel like you finish publishing one episode only to start recording the next? On this episode, I want to help you streamline your process. There are five steps to producing a show each week. Those are plan, record, edit, publish and promote. Then, repeat. Today, I will show you how to save time in each of those areas to make you more efficient. GET HELP First, let me show you an option. You can always get someone to do all of the dirty work for you. How much time do you spend each week creating your podcast? If you could cut your podcast production time in half, how could you better spend the time you save? You could spend time finding clients. Use the time to serve your clients better. Spend time creating more digital products to sell. Double down on your promotion time to grow your show. Take the time you spend each week producing your show and cut it in half. Now, multiply that by four for the four weeks in the month. Dedicating those hours to reve

  • How Brodie's Niche Made Over $1k In 3 Episodes – PTC 326

    07/03/2021 Duration: 39min

    There is a big misconception that narrowing your niche limits your potential. The truth is actually the opposite. The more narrow you make your niche the more defined your expertise will become. CAN YOU HELP? Before we jump in, I would love your help. I am refining my Audience Explosion Blueprint program, but I need some input from you to improve it. Could you give me 20 minutes of your time to answer 8 questions? If you have been trying to grow your audience and make money with your show, it would help me a ton to know what you're struggling with. This will help me understand where to improve the program. You can grab a time on my calendar over the next two weeks at www.PodcastTalentCoach.com/input. I promise to respect your time. Just 8 questions the help me understand what you need. Let's talk about your niche. MEDICAL NICHE The best example of a niche is your doctor. When you have a general illness, you go see your general practitioner or family doctor. This is the physician that knows a little about ever

  • 5 Ways To Grow Your Podcast This Week – PTC 325

    27/02/2021 Duration: 22min

    If you want to grow your audience, you need to find ways to reach new listeners. Promoting to your current listeners over and over again won't do much to bring in new listeners. Find ways to get in front of people who are unaware of your show and invite them to listen. On the show today, I am going to show you five ways you can find those new listeners over the next few days. You simply need to take action. Before we jump into the five ideas, I have a little housekeeping. PODCAST EDITING First, if you want to free up time in your week that you spend editing your show, I can give you some help. I offer editing services for your show. This includes everything from basic show editing to full production and show notes. Imagine what you could do to promote your show and grow your business if you had that time back every week. You can start with the basic package which will give you four shows a month. Or, you can check out the premium package with comes with one-on-one coaching, SEO-optimized show notes, images an

  • Breaking Down An Effective Introduction – PTC 324

    21/02/2021 Duration: 29min

    The introduction of your podcast is probably the most critical part of your show. A typical listener will give you between 90 seconds and a few minutes to entice them to stick around. Don't blow it. You can't catch up to a slow start. Today, we are going to break down six different podcast intros. I will show you which parts of the introduction are effective and which are not. When you create your podcast introduction, you need to put yourself in the shoes of your listener. What is in it for them? That is what they will be asking. How will they be better by the end of the episode? If you are going to use a clip from the episode at the beginning, you need to open a conversation loop. Tease the content to come by creating some intrigue. Make your listener want to stick around. If you can't do this, don't use a clip. The voiceover intro should tell your listener who you help, what you help them do and why. You do not need to structure it in those exact words. However, your intro should answer those questions. As

  • The Difference In Your Next 12 Months With Lisa Sasso – PTC 323

    14/02/2021 Duration: 42min

    Where do you want to go in the next 12 months? If we are a year from today and we are looking back over the past year, what would need to happen for you to be happy with your results? This is where your goals begin. CREATE SPECIFIC GOALS Be specific as you set your goals. How many downloads would be a success? If you have a goal to make money with your podcast, how much? What is the timeframe? When you are specific with your goals, you are able to visualize that victory. What are you selling? Do the math. How much do you need to sell to reach your specific goal? As the old saying goes, when you don’t know where you are going, any road will get you there. Let’s not wander through the next year. Set specific goals. Then, take specific action to reach those goals. Let’s say you have a goal to lose weight. At the end of the year, your weight has gone from 234 pounds to 232 pounds, did you reach your goal? You lost two pounds. You lost weight. Is that a success? Possibly. But probably not quite what you were expec

  • My Story And Your Why – PTC 322

    06/02/2021 Duration: 30min

    If you want to create a successful podcast, you need a strong "why". If you don't have a powerful reason for creating your show, it will feel like work trying to record it each week. This week, I will show you my "why" and share my story. TRAINING Before we start, I have a few great resources for you this week. I am doing another free workshop for you. It is called "6 Ways To Make Money With Your Podcast". If you want to make money with your podcast, this will help you develop your strategy. In this workshop, we will develop ideas for your show. You will receive a workbook to give you a clear focus for your strategy. Do you want to leverage your audience and authority in your niche to monetize your show? Do you want to grow your audience to consistently produce your show and promote your content in just a few minutes a day? On this training, you will discover … How to transform your show into a successful podcast using your personality Why some podcasts don't make money and how to avoid these pitfalls H

  • Attract Clients With Your Podcast [Part 2] – PTC 321

    30/01/2021 Duration: 28min

    Roger Killen and the Vancouver Business Network recently invited me to present to their group. I taught them how to attract clients with a podcast. Over the course of an hour, these entrepreneurs learned how to grow a podcast audience and attract their ideal clients with their content. I thought you might benefit from the content as well. This presentation was an hour long. Rather than doubling the length of my typical episode, I've divided it into two episodes. This is the is the second half of that presentation. You can hear part on in episode 320. TRAINING I have a few great resources for you this week. I am doing another free workshop for you. It is called "6 Ways To Make Money With Your Podcast". If you want to make money with your podcast, this will help you develop your strategy. This workshop will go deeper than the training I've given you on these two episodes. We will actually develop ideas for your show. You will receive a workbook to give you a clear focus for your strategy. Do you want to leverag

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