Measured Direction Podcast

Informações:

Synopsis

We can help! Measured Direction is an audience-driven podcast focused on your questions related to Digital Analytics and marketing strategy. The show is hosted by Digital Surgeons' Analytics Practice Lead Tom Miller and Content Strategist Jason Rose. Submit your questions to http://bit.ly/MeasuredDirection

Episodes

  • #6 - Practicing Agile Analytics

    #6 - Practicing "Agile" Analytics

    02/09/2016 Duration: 36min

    Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss taking an "Agile" approach to analytics! Who is taking on the risk in a stakeholder/team relationship? How can process mitigate this risk? What are we trying to accomplish in our work and can process make our work more efficient, more effective, more satisfying? We explore these questions in detail. Show links: #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

  • #5 - That IoT Episode

    #5 - That IoT Episode

    14/07/2016 Duration: 45min

    Episode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams. As always, thanks to everyone that submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: THE INTERNET OF THINGS! Enabling technologies for wider customer data capture and aggregation. Check out: http://segment.com https://cloud.google.com/bigquery/ https://aws.amazon.com/redshift/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

  • #4 - Testing Clicks

    #4 - Testing Clicks

    31/05/2016 Duration: 24min

    Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Testing Methodology - Experimental Sample Sizing Clicks vs. Session Metrics Discrepancy Show links: #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

  • #3 - In-Store Bot Spam

    #3 - In-Store Bot Spam

    30/03/2016 Duration: 55min

    Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Offline Attribution (Thanks @QUIjacqui82!) Bot Spam and Ad Fraud Show links: Google Adometry https://www.google.com/analytics/360-suite/attribution/ White Ops http://www.whiteops.com/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !