Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Informações:

Synopsis

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Episodes

  • Episode 311: The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

    22/06/2021 Duration: 38min

    Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.    Not surprisingly, they want to grow and scale.   Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game. IN THIS EPISODE YOU’LL LEARN: Ways to effectively duplicate and outsource yourself and your brain Where to start with process development and documentation How to involve your team in the creation and update of processes Ho

  • Episode 310: Replay- Why Facebook Traffic is NOT Your Problem

    15/06/2021 Duration: 41min

    Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization. They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get. IN THIS EPISODE YOU’LL LEARN: Don’t try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to How to increase your revenue by selling to your existing customer base Tactics to optim

  • Episode 309

    09/06/2021 Duration: 50min
  • EP308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

    01/06/2021 Duration: 45min

    Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Our Partners: How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!) Free Training: How to Generate Leads and Revenue with an Automated Chatbot Get One Month of Free Content from BKA Content (CODE: Perpetual) Sendlane’s 2021 eCommerce Email Marketing Playbook Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 136: Use These 3 Facebook Messenge

  • Episode 308

    01/06/2021 Duration: 47min
  • EP307: 3 Steps to Finding the Perfect Audience for Your Ads

    25/05/2021 Duration: 27min

    What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time. Our Partners: Get 50% off your first month with No Limit Creatives (code: PTPODCAST) Build Your eCommerce Website on Wix Start your free trial of Oribi (and get 20% off with code: digitalmarketer) Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party Episode 82: The Death of Organic Social Media with Mike Stelzner Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at Di

  • EP306: Snapchat and TikTok Advertising: 5 Tips for Success with Savannah Sanchez

    18/05/2021 Duration: 43min

    You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys. Our Partners: Get 50% off your first month with No Limit Creatives (code: PTPODCAST) Build Your eCommerce Website on Wix Start your free trial of Oribi (and get 20% off with code: digitalmarketer) Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11 The Social Savannah FREE Snapchat Ad Credits (thanks Savannah!) Savannah on Twitter Savannah on YouTube Facebook Ad Creatives Only Facebook Group Ralph on Twitter Episode 302: iOS14 Attribution: Where’s Your Money Going? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on

  • EP305: Not Getting Conversions with Facebook ads? Follow These 11 Steps

    11/05/2021 Duration: 32min

    This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting. Our Partners: Get 50% off your first month with No Limit Creatives (code: PTPODCAST) Build Your eCommerce Website on Wix Start your free trial of Oribi (and get 20% off with code: digitalmarketer) Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11  Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Chrome Extensions Setting Your Spending Limit Ads Not Approved? Ads Pending Review Improving Your Pixel’s Performance Thanks for joining us this week. Want to subscribe to

  • EP304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

    04/05/2021 Duration: 52min

    If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies. Listen To Learn: An overview of Smart Shopping and why businesses should be using it Why Google’s playbook for Smart Shopping is flawed (and how you should actually use Smart Shopping) How much you can expect to spend when you first start out with Smart Shopping Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing BotBuilder’s Chatbots That Deliver Results (Without The Work)  Resources Mentioned In This Episode: The 3X Shopify Challenge Google Ads Mastery Program with Kasim About Smart Shopping Campaigns

  • EP303: Perpetual Traffic Survey Results REVEALED!

    27/04/2021 Duration: 39min

    With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations. Listen To Learn: How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience Different strategies for creating your own results that can help you find the best product to create The importance of your entry-point offer (and why multiple entry-points are ideal) Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing BotBuilder’s Chatbots That Deliver Results (Without The Work)  Resources Mentioned In This Episode: Page Insights AnswerThePublic Subscribe to the weekly Scalable Memo Grow Your Agency Without Working Nights & We

  • EP302: iOS14 Attribution: Where's Your Money Going?

    20/04/2021 Duration: 38min

    Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey Listen To Learn: What it means to triangulate your data Choosing your attribution model The importance of moving away from constantly checking your account (and why it will save your sanity!) Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing BotBuilder’s Chatbots That Deliver Results (Without The Work)  Resources Mentioned In This Episode: Get the Tact

  • EP301: The #1 Key to Scaling Your Agency To 7-Figures & Beyond

    13/04/2021 Duration: 38min

    Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below! Listen To Learn: What it’s like to hire as a remote agency The importance of helping your employees as say no What to expect from firing a customer and how to figure out if you can afford to let them go Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing BotBuilder’s Chatbots That Deliver Results (Without The Work)   Resources Mentioned In This Episode: Get the Tactical Troubleshooting Checklist for FREE ($297 value!) Grow Your Agency Without Working Nights an

  • EP300: How To Launch A Product From Scratch

    06/04/2021 Duration: 36min

    Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free! Listen To Learn: Why we want to start a business centered around Perpetual Traffic What to expect from your front-row seat to our newest endeavor How we plan to kick off our business with a listener survey (we’d love if you filled it out!) Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Get 50% off of Ad Creatives with code PTPODCAST Resources Mentioned In This Episode: Get the Tactical Troubleshooting Checklist for FREE ($297 value!) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Appl

  • EP299: New Customer Acquisition: How Much Can You Afford to Pay?

    30/03/2021 Duration: 30min

    How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value. Listen To Learn: How to figure out your Customer Acquisition Cost The importance of narrowing down your Customer Lifetime Value (and how to calculate it) How to add refunds, cost of goods sold, and more into your business costs Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Get 50% off of Ad Creatives with code PTPODCAST Resources Mentioned In This Episode: Work with Tier 11 How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula Listen & Win an Apple Giveaway! How To Calculate Your Average Customer Value (And Why It Matters) Customer Value Optimization: How to Build an Unstoppable Business Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on

  • EP298: 3 Easy Steps to Build The Core Content of Your Business

    23/03/2021 Duration: 48min

    Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s. RESOURCES MENTIONED IN THIS EPISODE Get Results Like This with Tier 11 Work at Tier 11 Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Get 50% off of Ad Creatives with code PTPODCAST Definition: The A-Team The Ultimate Guide to Digital Marketing Architect a Brand that Builds Authority & Actually Increases Sales theCLIKK Russ Henneberry’s Website Ralph on Twitter Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect

  • EP297: How to Grow Your Business with Content Marketing

    16/03/2021 Duration: 39min

    Content marketing still works...and it works really well. In this episode, founder of Superpath Jimmy Daly explains why content marketing matters and how to find opportunities in what feels like a saturated content world. Listen to learn how to start your content marketing strategy, if you should worry about SEO or not, and how long you need to wait before you quit. RESOURCES MENTIONED IN THIS EPISODE Get Results Like This with Tier 11 Work at Tier 11 Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Get 50% off of Ad Creatives with code PTPODCAST Animalz Superpath’s AMA with Animalz Julie and Julia | IMDB Join the Superpath Slack Community Jimmy on Twitter Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP296: The Easiest Way to Market Your Business with Dave Gerhardt

    09/03/2021 Duration: 49min

    The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors. RESOURCES MENTIONED IN THIS EPISODE Get Results Like This with Tier 11 Work at Tier 11 Get a Free Trial of Oribi and 20% off with code: DigitalMarketer 60+ Free Ad Creatives For Social (thanks No Limit Creatives!) Dave on Twitter Dave’s Podcast B2B Marketing Drift’s Podcast Seeking Wisdom Dave’s Marketing Group: The Leading Community for Modern B2B Marketing Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at Di

  • EP295: How 'The Teach & Pitch Video Formula' 52X'd a Business in 18 Months

    02/03/2021 Duration: 54min

    This week we’re featuring a case study that Tier 11 just presented to Facebook (yup, it was that good). In this episode, Ralph explains how Tier 11 helped a client go from $8,000 in revenue to $430,000 in revenue in just 18 months. Listen to learn Tier 11’s 5-step process, the importance of audience levels, the video formula that brought it all together, and more. RESOURCES MENTIONED IN THIS EPISODE Get Results Like This with Tier 11 Work at Tier 11 Get a Free Trial of Oribi and 20% off with code: DigitalMarketer 60+ Free Ad Creatives For Social (thanks No Limit Creatives!) How Video Ads Work on Facebook Facebook Ads Guide Facebook Lead Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP294: How to Build Campaigns for Massive Scale Using The Ads Lab™

    23/02/2021 Duration: 41min

    Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon). RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Tier 11 is Hiring! | Careers at Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Get one month of FREE blogging from BKA Content The eCommerce Segmentation Handbook | Sendlane Facebook: About the Data-Driven Attribution model Facebook blocks users from sharing news in Australia Apple: IDFA iOS 14 Change Coming Early Spring The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thin

  • EP293: The Little Known ‘90 Day Strategy’ We Use to Scale Our Businesses

    16/02/2021 Duration: 40min

    Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready). RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Tier 11 is Hiring! | Careers at Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Get one month of FREE blogging from BKA Content The eCommerce Segmentation Handbook | Sendlane Traction: Get a Grip on Your Business by Gino Wickman Good to Great by Jim Collins Scaling Up: How a Few Companies Make It...And Why the Rest Don’t by Verne Harnish ELITE Growth Accelerator Episode 292: How Live Bearded Exploded Their Online Conversions with Justin Christians

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