Dog 'n' Bone

In this festive episode of the Dog ‘n’ Bone the Managing Director of Marketing & Digital at Direct Line Group Mark Evans and System1’s Chief Innovation Officer Orlando Wood share their perspectives on the creativity and effectiveness of 2020’s crop of Christmas TV ads. Listen to find out why carrots are cool, why referencing COVID was a no-no and where John Lewis’s effort slipped up as Mark and Orlando discuss their favourite festive ad spots in a conversation curated by Propeller Group chairman Martin Loat. To watch the ads mentioned as you listen, go to this page on the Propeller website where you will find links for each spot and the time when it crops up in the conversation: https://propellergroup.com/carving-up-christmas-ad-offerings-propellers-dog-n-bone-podcast/ Mark draws on his client-side experience to explain the ads he likes and the ones he’s not wowed by, while Orlando explains which ads are top of the tree based on market research company System1’s star rating evaluation method. Find ou