The Leadership Japan Series By Dale Carnegie Training Japan

495: The 12 Commitments Method

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Synopsis

Shaun Tomson was a famous South African world champion surfer and the recent guest on Tim Reid’s podcast Small Business Big Marketing, of which I am a fan.  In the show, Shaun was talking about what he called his Code concept, based around 12 “I will” statements.  In fifteen minutes, we have to come up with twelve statements, each starting with the words “I will…”.  The idea is that we have to use our stream of consciousness to get down ideas about what we need to be doing.  In Shaun’s case he is getting people to think about things they need to do to improve their lives, but it can also be used for more specific business purposes.  I tried it for myself and thought this was a useful idea for strengthening the commitment of the team, to hit our goals and targets. I changed the naming from Code to Commitment, because I wanted a purely business oriented focus in this methodology.  Tim asked Shaun why the number twelve and there was not a particular reason for him to choose twelve, but I kept the same format.  I