Alliance Aces

Alliances can wield powerful results. But what do you do when you have dozens or even thousands of potential alliances? How do you find those partners that are truly committed? How do you develop those partners into results-driven alliances that benefit the entire ecosystem? We asked these questions to Jennifer Kerr, VP of Global Channels & Alliances at OpenText for over a decade. Two to 3 of those years she spent developing the company’s “2.0” GPP plan. How well has her 2.0 program performed? Well, just look at her title now. We caught up with Jennifer at the SAPPHIRE NOW event in Orlando to ask her how she did it. She gave us her insightful tips on building a quality network that drives win-win results for the whole ecosystem. Her secrets are powerful.