Alliance Aces

When it comes to alliances, it used to be the case that many were waiting on the technology to catch up.Now, we’re waiting for people to catch up to the technology — which means leadership needs to craft partner-centric cultures that align with these advancements.But it’s worth the effort — because a core competency in partnering is a core competency in anything.So says Mark Birgman, Author, Sp eaker & CEO at PARTNERNOMICS , who joins the show today to share the many insights he gained from a long career in partnering that spans heading Sprint’s program to his current role helping others with a sound methodology for creating their own. In this episode, we discuss:The challenges, complexities, and, ultimately, rewards in the partner spaceThe need for top-down vision to shape a partner-oriented cultureThe plans you need in place before ever signing a partnership dealHere are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer