Alliance Aces

In any partnership, both parties need to trust and understand each other — and they both need to have a stake in the outcome. But in an alliance ecosystem, there are often key stakeholders that get neglected, whose buy-in is critical to success. And a partnership will never sail without getting every stakeholder on board. Andrew Massad, Vice President, Alliances & Corporate Development at Leanplum   In this episode, we discuss:Why partnerships require every stakeholder’s involvementWhy it’s not what your partners can do for you, but what you can do for themHow to take a data-driven approach to choose partners Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief